What are the responsibilities and job description for the Senior Product Marketing Specialist position at Academic Partnerships?
A company is looking for a Senior Specialist, Product Marketing.
Key Responsibilities :
Understand assigned partners' products, brand positioning, and target audiencesLeverage market research to identify growth opportunities and execute marketing plans and campaignsMonitor and report on partners' lead, application, and enrollment performance
Qualifications :
Bachelor's degree required, preferably in business, marketing, or communications3 years of marketing experience, preferably in account / portfolio management or brand managementStrong project management and organizational skillsGood understanding of digital marketing channels and web analytics toolsComputer proficiency with Microsoft Office; experience with project management and data visualization tools is a plus
