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Academy Sports Outdoors' Marketing Team is looking for a Manager to grow our customer marketing function. This role will sit in the Marketing department but will have broad cross-functional range. A successful candidate will drive a portfolio of customer-related projects, collaborate with leadership to set customer experience direction, vision, and priorities, develop roadmaps and drive strategy of customer related programs. Job Description :
Education :
- Bachelor's degree in Marketing, Communications, Business or related field
Work Experiences :
5 years of experience in CRM, Marketing Strategy, Loyalty3-5 years' experience managing large and complex retention marketing campaigns across owned channels (email, SMS / MMS, app push, and direct mail)Experience developing advanced CRM strategies, building customer experiences and journeys across multiple channels, and devising content and solutions tailored to address customer opportunitiesExperience analyzing data and creating insights that translate into customer strategyExperience managing complex projects from conceptualization to completionExperience managing people and developing and leading a strong and effective teamRetail experience a plusSkills :
Strategic thinker, leader, and problem solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projectsProven track record of building and sustaining relationships across all functions and levels in an organization to ensure seamless partnership and executionAbility to get into the details while maintaining 30,000 foot view of the strategic goals of the organizationExperience collaborating and communicating with senior leadership; executive presentation skills a mustExceptional analytical and problem-solving skillsStrong organizational skills with ability to manage multiple projects under tight deadline constraintsIntellectual curiosity and the ability to navigate ambiguity and complexityAbility to maintain a high level of autonomyExcellent verbal and written communication skills; ability to simplify complex topics for broad business and technical audiences; comfort presenting and communicating to a wide range of audiences in both formal and informal settingsStrong leadership and team development skillsAbility to effectively lead a team and prioritize team workload in a high-energy and collaborative environmentResponsibilities :
Develop strategies for lifecycle, triggered, and personalized customer facing owned channel communication using segmentation and predictive modeling to drive personalization, customer engagement and relevancyLead / manage the current and future portfolio of customer related initiatives in support of our customer roadmapDrive cross-functional collaboration across the Customer Operating Team to ensure the advancement of customer strategies and objectivesManage implementation of winning strategies from agile POD teamCreate and manage customer program updates (i.e., CRM measurement tracking, Customer Quarterly Business Reviews)Lead all phases of CRM engagements including goal setting, campaign planning / testing, launch strategy, and ongoing marketing optimizationConsistently measure, monitor, evaluate, and refine 1 : 1 / CRM programs to maximize incremental revenue and profitDevelop a thorough understanding of and follow Academy policies, procedures and safety rulesResponsibilities may change; team member may be required to perform other tasks as assignedPhysical Requirements & Attendance :
Acceptable level of hearing and vision to perform job dutiesAdhere to company work hours, policies, procedures and rules governing professional staff behaviorRegular attendance requiredFull time Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
