What are the responsibilities and job description for the Sr Specialist Owned Channels position at academy?
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
Academy Sports Outdoors’ Marketing Team is looking for a senior specialist to grow our owned channels in customer marketing. This role includes planning, forecast and coding for email and SMS campaigns. A successful candidate will leverage insights to recommend an overall plan to support a marketing brief, and drive efficiencies in email production, leveraging dynamic email templates and HTML.Job Description:
Education:
Bachelor’s degree in relevant field of study or equivalent years of related work experience required
Work Experiences:
3-5 years of email marketing, email operations and web analytics marketing experience.
2-3 experience coding HTML emails with dynamic content
ESP experience required
Retail experience a plus
Skills:
Expertise in preparation of email marketing campaigns (inclusive of landing pages, HTML coding, etc.)
Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
Ability to create leadership level presentations and communicate with large groups as to the performance of the channel
Computer skills: Adobe design products (Photoshop), Microsoft Office, Omniture/Adobe Analytics & other web analytics platforms expertise required.
Ability to work in a fast-paced, real-time environment
Communication – excellent written, listening, verbal and e-mail skills
Strong organizational skills to ensure critical timelines are met
Strong presentation skills
Detail-oriented with ability to deliver project deliverables with little supervision
Ability to work flexible hours such as evenings, weekends, and holidays if needed
Acceptable level of hearing and vision to perform job duties
Communication – effective listening, speaking, and writing
Responsibilities:
Build and optimize complex & personalized journeys
Manage the review of analytics from ESP, Google Analytics and other applicable tools to provide insight on current campaigns and channel performance, and suggest improvements as needed
Lead cross functional meetings to reach decisions on content and overall user experience
Utilize email and SMS platform to build messages, segment lists and deploy marketing
Optimize content, implement process improvements, etc. based on gathered empirical data
Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage
Supports the Email & SMS Marketing Manager in the execution of strategic Email & SMS Marketing long term plans that integrate with organizational marketing initiatives
Analyze trends, draws conclusions, and provides recommendations of content, subject line, aesthetic testing.
Works closely with the category marketing, E-Commerce team and other key marketing teams to ensure online marketing efforts are obtaining an acceptable ROI.
Creates research plan to identify strategic online marketing initiatives, keeps up with industry trends, and work with Digital Marketing to expand the Academy database.
Drive engagement with proper audience segments as database grows.
Develop a thorough understanding of and follow Academy’s policies, procedures, and safety rules
Responsibilities may change; team member may be required to perform other tasks as assigned
Physical Requirements & Attendance:
Regular attendance required
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
