What are the responsibilities and job description for the Marketing Director position at Accel Therapies?
About Accel Therapies
At Accel Therapies, we specialize in Applied Behavior Analysis (ABA) and other therapies. We provide best-in-class, evidence-based treatment programs for children with autism and other developmental needs within a comfortable, positive, and family-oriented environment. Our focus on an individual connection with our clients and our commitment to life-changing outcomes for families is what sets us apart.
We love what we do and are grateful for the opportunity to work with our clients and families.
Job Summary:
The Director of Marketing will oversee, coordinate, and participate in developing the organization's marketing strategies and services.
This will be a remote position.
Supervisory Responsibilities:
- Recruits, interviews, hires, and trains staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles employee discipline in accordance with company policy.
Duties/Responsibilities:
- Directs and implements the organization's advertising and promotional activities.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Identifies new market segments that will benefit from company services.
- Prepares effective advertising campaigns based on market research.
- Maintains knowledge of emerging products and services.
- Maintains relationships with existing third-party marketing/advertising service providers.
- Collaborates with senior executives to develop growth plans for the organization.
- Forecasts, drafts, implements, and oversees the department's operating budget.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
Education and Experience:
- Bachelors degree in Business Administration, Marketing, or related field required
- At least three to five years of experience in marketing and long-range planning is required.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
