Demo

Senior Data Analyst (Performance Marketing)

Acceleration Partners
Acceleration Partners Salary
Denver, CO Full Time
POSTED ON 1/26/2025
AVAILABLE BEFORE 4/14/2025

Senior Data Analyst (Performance Marketing)

Denver, Colorado; Boulder, Colorado; San Diego, California; Los Angeles, California; Phoenix, Arizona; Scottsdale, Arizona

Increase your chances of an interview by reading the following overview of this role before making an application.

We are looking for an experienced Sr. Global Analyst to support affiliate and influencer channel insights that help drive client’s customer acquisition and engagement. This role will oversee client reporting and forecasting and is responsible for strategic analysis that identifies trends to support Business Development Managers’ partner strategy and execution. The Sr. Analyst will work closely with the Global Marketing, Affiliate and Influencer Leads to ensure alignment with overall business objectives. This role is for someone who is an excellent communicator, highly analytical, has strong attention to detail, is an excellent problem solver and can work independently.

The ideal candidate is passionate about data manipulation and story-telling, has the ability to identify outliers to support account team with strategy development, enjoys global scopes and complex data needs, and is comfortable managing multi-million-dollar budgets.

This position encompasses a comprehensive analysis lifecycle, covering requirement gathering, activity execution, and design planning. Data analysts are tasked with enhancing analytical and reporting functions, as well as supervising performance and quality assurance processes to pinpoint areas for enhancement. Strong project management skills are required.

LOCATION : This position is a US Based remote (work from home) position, as are all positions at Acceleration Partners. Some travel is required for client meetings or other internal meetings, conferences, etc.

Data Analyst Roles and Responsibilities

Client Reporting and Forecasting

  • Advanced Client Reporting Ownership : Effectively uses reporting tools, compiling standard & customized weekly, monthly, and quarterly client performance reports.
  • Prioritizes Client Data Needs Effectively : Manages and prioritizes incoming ad-hoc reporting requests with little to no guidance.
  • Accurate Data & Analysis : Uses data strategically and ensures team does as well.
  • Account Forecasting : Consistently creates reporting models / projections for client and coaches others to do so as needed.
  • Collaboration : Work cross-team to understand data needs and help make informed decisions based on data insights.

Strategic Analysis

  • Efficiency Analysis : Dives into program management tools and tasks to uncover opportunities for program growth and efficiencies.
  • Extracting Learnings & Recommendations from Raw Data : Includes high-level KPI’s and learnings based on the data.
  • Incrementality : Pulls together incrementality analysis of program and partners as needed.
  • Postmortems & Paid Placement Analysis : Supports Client Services team with compilation of postmortem recaps that include meaningful data recap.
  • Partner Health : Helps protect and monitor health metrics, understanding fraud and quality reporting.
  • Client Service and Communication

  • Client Communication : Clearly communicates program and campaign performance on client calls.
  • Written Communication : Emails and reports that recap performance are concise and factual.
  • Effective Data-Driven Dialog : Confidently presents data findings to client and account teams.
  • Affiliate Knowledge : Displays clear understanding of the affiliate landscape and client-specific brand knowledge.
  • Problem Solving : Works on problems of moderate scope and tackles routine challenges.
  • Storytelling, Trends and Insights

  • Relatable Industry Trends : Incorporates industry insights and benchmarks within reporting.
  • Data Flags & Considerations : Pinpoints and proactively flags any trends within the data.
  • Meaningful Data Visuals : Leverages visuals to support the story the data is telling.
  • Understands the Why : Knows when more information is needed; asks effective questions.
  • Data Analysis : Consistently draws relevant and accurate conclusions using data.
  • This Data Analyst will play a crucial role in various aspects :

  • Strategic Decision-Making : Provide the groundwork for strategic decision-making by uncovering trends and insights.
  • Improving Efficiency : Identify areas of inefficiency within operations.
  • Enhancing Customer Experiences : Understand customer behaviors and preferences.
  • Risk and Fraud Management : Help identify potential risks and challenges.
  • Skills and Qualifications

  • Possess a solid foundation in statistics and practical experience with statistical software.
  • SQL experience is required.
  • Exhibit exceptional analytical abilities to compile, structure, examine, and present substantial data sets.
  • Strong business acumen required.
  • A bachelor's degree in Computer Science, Information Management, Statistics, or a comparable discipline is required.
  • Experience delivering results for large, cross-functional initiatives.
  • Experience in the entertainment, media and / or subscription businesses.
  • Affiliate and / or Influencer marketing experience preferred.
  • AI (Artificial Intelligence) experience is a plus.
  • WHY ACCELERATION PARTNERS?

    Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients.

    AP PERKS & BENEFITS - WHAT WE OFFER :

  • 100% remote work for everyone.
  • Group medical, dental, and vision coverage insurance.
  • 401K with matching.
  • Open Paid Time Off.
  • Summer & Holiday company-wide wellness breaks.
  • Volunteer and Birthday Time Off.
  • Focus Fridays.
  • Paid Parental Leave Benefits.
  • Paid sabbatical leaves, donation matching, and more!
  • Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer.

    LI-REMOTE

  • GLSDR
  • LI-MG1

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