DIGITAL MARKETING STRATEGY SPECIALIST

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and / or loyalty management, content management, and data management solutions.

The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.

Key Responsibilities

• Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
• Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
• Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar
• Completes BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
• Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns
• Manages relationship with the clients marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
• Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need
• Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
• Manages demand for services, capacity to deliver services, and client expectations

Basic Qualifications :

Preferred Qualifications :

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here. (https : / / www.accenture.com / us-en / careers / local / total-rewards)

Role Location Annual Salary Range

California $63,200 to $169,800

Colorado $63,200 to $146,700

District of Columbia $67,300 to $156,200

New York $58,500 to $169,800

Maryland $58,500 to $135,800

Washington $67,300 to $156,200

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For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (https : / / www.accenture.com / content / dam / accenture / final / accenture-com / document / Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https : / / www.accenture.com / us-en / about / contact-us) or speak with your recruiter.

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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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Salary : $63,200 - $169,800