Digital Marketing Strategy Team Lead/Consultant

Digital Marketing Strategy Team Lead / Consultant | Mid-Level | Full timeWork & Co, part of Accenture Song, is a global design and technology company with offices in the United States, Europe, and Latin America. We're known for uniting the industry’s best hands-on strategy, product and technical talent to generate tangible impact at scale. Client partners include IKEA, Apple, PGA TOUR, Gatorade, Google, Mercedes, Givenchy, the MTA and more.About the RoleAs a Manager in the Analytics Solutions role, you will oversee the process related to implementing analytics for clients, and the training of staff related to these processes. You will also be involved in client-facing consulting responsibilities with the goal to deliver high quality, (web, marketing, or app) analytics implementations and other analytics infrastructure, while preparing the team to grow by developing a training program for team members across each discipline.Responsibilities : Collaborate with team members to refine processes for analytics implementations and technical services, aiming to improve the quality of key deliverables across projects.Develop and deliver training programs for technical staff to enhance their expertise in analytics implementations.Manage and mentor a team of technical consultants, guiding them in their consulting responsibilities and ensuring successful project deliverables.Evaluate business goals and create comprehensive tracking and tagging strategies to measure success effectively.Consult with clients on web analytics platform selection, implementation, remediation, and dashboard development, while configuring tools like Google Analytics, Adobe Analytics, Amplitude, Firebase, or Google Campaign Manager Floodlights.Perform quality assurance tests on tracking implementations and provide best practice consulting for web analytics strategies.Partner with internal departments and external organizations to promote metrics best practices and conduct web analytics training for clients and project teams.Report directly to the Group Director of Analytics.Basic Qualifications : 7 years of on-the-job analytics implementation experience for tools such as Google Analytics or Adobe Analytics.4 years’ experience with web development, including : Experience with HTML, advanced JavaScript, and web protocols.Comfortable presenting findings and providing training on analytics tool usage.Bachelor's degree or equivalent (minimum 12 years) work experience.Preferred Qualifications : Google Analytics Individual Qualification or equivalent.Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Launch, or Tealium iQ, or Ensighten.Experience communicating updates and resolutions to customers and other partners.Ready to be part of a tight-knit, growing team; ambitious, can work independently as well as collaboratively and possess interpersonal skills.#J-18808-Ljbffr