VP of Marketing ACE (WagWay Group)

Access Holdings Management Company LLC is a Baltimore-based middle-market investment firm with over $2.8 billion in assets under management. Founded in 2013, Access provides direct investment opportunities to create concentrated portfolios of essential service-based businesses in North America. We undertake active build-and-buy strategies, pursuing what we want to own, great markets and distinct business models. In doing so, Access partners, scales, and innovates to build enduring businesses. For more information, please visit www.accessholdings.com.

Access Executive Development Program Overview:

Access is seeking outstanding candidates for its Access Creating Executives Program ("ACE Program"). The position provides hands-on experience and exposure to key operational best practices and tactics of Access' portfolio strategy execution.

Candidates ("ACEs") join the ACE Program as senior team members of an Access portfolio company, directly supporting and reporting to C-Suite executives in key operational functions including Finance, M&A / Strategy, Development and Marketing. ACEs are expected to improve, execute, and document best practices within the key roles, developing a meaningful operational skillset.

ACEs will attend and participate in Access activities, training sessions, and summits with other executives and ACEs across the Access portfolio.

ACEs will work with Access to build skillsets, report out to other ACEs, develop playbooks, and train executives where appropriate. They will leverage key learnings across the current and future portfolio, while also driving projects and new investment opportunities.

The portfolio Company and Access will jointly evaluate each ACE's performance; top performers may have the opportunity to progress into other areas of the Access Holdings ecosystem. ACEs will be well-positioned to move into a C-Suite position within one of Access' portfolio companies or on the Access investment team.

Position Overview

Reporting directly to the CEO, the VP of Marketing will lead the company's efforts to drive customer acquisition, engagement, and retention, and grow a loyal base of customers who choose the company's trusted brands. This ROI-focused leader will leverage data, performance marketing, and CRM insights to deliver sustained customer growth and increase customer lifetime value. This role requires an analytical, creative problem- solver skilled in multichannel marketing, performance optimization, and cross-functional collaboration.

Key Responsibilities

• Demand Generation & Retention: Lead marketing campaigns across digital and physical channels, managing all aspects of demand generation and retention, including ad spending, creative, metrics tracking, and optimization.
• Marketing Channel Optimization: Execute data-driven marketing across community engagement, digital performance channels, SEO, email, SMS, direct response, and in-app, optimizing each for maximum engagement, retention, cross-selling, and win-back.
• Testing & Experimentation: Design and execute A/B and multivariate tests to enhance digital ads, website performance, and in-app engagement, driving continuous improvement.
• Agency & Partner Management: Oversee external marketing partners and agencies to ensure alignment of the company's goals, performance advertising and SEO strategies, and cost efficiency.
• MarTech stack & Capabilities: Partner with CTO / CIO resource to build out / enhance MarTech stack and capabilities
• Support In-Store & Program Launches: Provide marketing resources, scripts, and tools for GMs and customer service teams to drive up-sell, cross-sell, and consistent customer experience across all locations. Lead marketing efforts for new store launches to ensure seamless community engagement and digital presence.
• Budget & ROI Management: Manage marketing budgets effectively, maximizing ROI and ensuring optimal resource allocation to achieve growth targets.
• Market & Customer Insights: Regularly analyze customer and market data to inform marketing strategy and respond to industry trends, ensuring the company remains at the forefront of the industry.
• Stakeholder Communication: Leverage corporate reporting frameworks to communicate marketing insights and support rapid decision-making with executive stakeholders.
  
  

Competencies

• Problem Solving: Quickly identifies issues, analyzes data, and creatively implements solutions in a proactive manner while making best use of available resources.
• Project Management: Effectively coordinates complex projects, tracks Holds team members accountable to deadlines and outcomes.
• Strategic Thinking: Understands market trends and competitive landscape, adapting strategies to capitalize on emerging
• Innovation & Adaptability: Demonstrates creativity, meets challenges with resourcefulness, and consistently tests new ideas to enhance
• Communication: Communicates clearly, whether in written, verbal, or data formats, delivering compelling presentations to various
  
  

Qualifications

• Education: Bachelor's degree in business, marketing, data science, or a related
• 7 years of experience driving results in marketing roles with progressive responsibility, ideally within multi-unit retail, consumer services, or comparable industries
• Technical & Analytical Skills: Proven ability to manage multi-channel marketing programs, run cohort analyses, and leverage insights to drive customer value. Familiarity with data visualization tools and MarTech platforms.
• Performance-Driven: Demonstrated success in managing agencies and budgets, executing large-scale performance marketing
• Executional Agility: Proven ability to balance high-level strategy with hands-on execution in a dynamic, fast-paced
• Willingness to Travel: Regular travel to company locations as required