Content & Engagement Manager

Location

Headquartered at Hula in Burlington, VT. Hybrid Vermont-based is preferred, but remote in the US or Canada is also an option. 

Job Type

Full-time, salaried

Job Overview

We’re on the lookout for a passionate and versatile Content & Engagement Manager to join our team and help us elevate the quality and reach of our written, social, and video content—both on our website and across the web. You’ll be a key player in our close-knit marketing team, working alongside talented pros in UX, visual design, digital advertising, and analytics. We’re excited to find someone who’s a master of the written word and brings a complementary mix of skills to help us amplify the conversation around web accessibility and generate interest in our innovative software solutions.

Key Responsibilities & Skills

• Technical Writing: Build out user guides, playbooks, and processes to help our users leverage our web accessibility tools.
• Content Creation: Develop compelling copy for websites, blogs, email campaigns, and social media.
• SEO Optimization: Write and optimize content for search engines, including blog posts and meta descriptions.
• Customer Engagement: Create onboarding materials, email campaigns, and in-app messaging to enhance user experience.
• Collaborative Work: Work with designers, sales, and product teams to ensure content aligns with brand and product goals.
• Social Media: Manage content calendars and create engaging posts to grow our online presence.
• Editing & Proofreading: Ensure all copy is polished and aligned with brand voice.
• Content Strategy: Help brainstorm content ideas and refine strategies based on performance metrics.
• Bonus Skill – Video Production: Assist with creating short video content for product demos, tutorials, and marketing.
• Bonus Skill – Community Management: Engage with online communities, respond to user questions, and foster community growth.
• Bonus Skill – Public Relations: Support PR efforts by writing press releases and assisting in media outreach.

Qualifications

• Passion for accessibility with a strong desire to learn about web accessibility laws, standards, and processes and to continuously develop expertise in this field
• Strong writing, editing, and proofreading skills with attention to detail.
• Ability to create clear, concise, and engaging content for diverse audiences.
• Interest in technical writing, particularly in building user guides, playbooks, and processes.
• Familiarity with web content best practices, including SEO and keyword optimization.
• Understanding of social media platforms and content creation for social engagement.
• Strong organizational skills and ability to manage multiple projects with tight deadlines.
• Willingness to learn and adapt in a fast-paced, startup environment.
• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field (or equivalent experience).

Compensation and Benefits

• $55,000 salary based on experience
• Incentive Stock Options
• Comprehensive Benefits Package, including Health, Dental, and Vision
• 401k with company match
• Wellness Stipend
• 15 days PTO per year for new employees
• 8 company holidays per year end-of-year closing
• Open to flex scheduling based on role
• Career growth and advancement opportunities for all employees