Demo

Sr. Product Marketing Manager, PowerA

accobrands
Woodinville, WA Full Time
POSTED ON 2/2/2025
AVAILABLE BEFORE 5/1/2025

PowerA , a division of ACCO Brands, USA LLC., is a leading third-party gaming accessory brand, and one of the fasting growing companies in the industry. We’re made up of many unique individuals who come together for one purpose : to build the most innovative accessories for the world’s most popular interactive entertainment platforms. We partner with industry giants such as Microsoft, Sony, Nintendo, Activision, Pokémon, and more. You can find our products at most major retailers in North America, Europe, Australia, and Latin America.

Job Summary

As a Sr. Product Marketing Manager, you will be in the driver seat for creating impactful GTM plans, compelling messaging strategies, and engaging product content that differentiates us from the competition. You’ll partner with peers across a global marketing org. to ensure integrated GTM plans are executed at a high level. Put your leadership experience to the test as you lead a team to success. You’ll work cross-functionally with product developers, product managers, and sales teams to ensure the best possible product marketing execution from concept through launch to EOL. Your creativity and organizational skills will be in full-swing as you drive development of product content and use scalable tools to distribute and syndicate that content globally. As a marketing veteran, you will be able to flex your experience across multiple marketing disciplines in this multi-faceted role.

Responsibilities

  • Develop annual product marketing plans with quarterly updates for new and existing products. Communicate approved plans to functional teams ensuring alignment and high-impact execution.
  • Partner with stakeholders to identify annual product priority designations.
  • Manage team of FTEs, contractors and agencies to ensure optimized copy and product content is produced on time and within budget.
  • Own translation and localization of product copy and content. Partner with regional teams to scale assets globally.
  • Own visual asset creation such as product photography, lifestyle imagery, video content, and more in partnership with creative teams.
  • Serve as a product expert on the marketing team and utilize consumer insights and sales data to represent the voice of the consumer. Provide strategic feedback derived from data and learnings to help guide impactful marketing activations.
  • Develop consumer facing product names, feature copy, and value prop messaging.
  • Help guide marketing teams through collaboration to ensure marketing activities align to overall product marketing plans.
  • Partner with regional Marketing teams and Product Managers to coordinate global GTM execution.
  • Own Product Marketing budget and respective vendor relationships. Ensure budgets are managed efficiently.
  • Leverage content syndication platforms such as Salsify to ensure best product representation across retail channels.
  • Work closely with Sales, Product Management and Channel Marketing teams to strategize and execute product promotions.

Qualifications

  • BA degree required; marketing emphasis is a plus.
  • 8-11 years marketing experience. Minimum of 5 years Product Marketing experience.
  • Experience managing a team of direct reports.
  • Experience working in video game and / or consumer electronics industries required.
  • Familiarity with Xbox, PlayStation and Nintendo brands are a significant plus.
  • Familiarity with PC and Mobile gaming is a plus.
  • Expert understanding of product content creation and best practices.
  • Ability to work under tight deadlines. Strong multi-tasking skills combined with a “get it done” attitude.
  • Strong ability to manage projects across multiple departments and stakeholders.
  • Solid understanding of how to manage marketing budgets and spend.
  • Display excellent written and verbal communication skills.
  • High proficiency in MS Office suite.
  • Strong presentation skills with exceptional proficiency in PowerPoint is required.
  • Analytical, with an understanding of how to use data to drive product performance.
  • Travel less than 25% - some international travel may be required.
  • LI-Hybrid

    Salary Range :   $130,000 - $140,000

    About Us :

    You know our brands. You love our brands. You just may not know they are ours.

    If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE : ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

    Apply and build a successful future with ACCO Brands.

    Click here to learn more about our employee benefits.

    More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

    Equal Opportunity Employer

    At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

    AODA

    Accommodation for applicants with disabilities will be provided in all parts of the recruiting process as required under the ACCO Brands Canada AODA policy.  Applicants are asked to make their needs known in advance.

    Salary : $130,000 - $140,000

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Sr. Product Marketing Manager, PowerA?

    Sign up to receive alerts about other jobs on the Sr. Product Marketing Manager, PowerA career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $137,727 - $181,250
    Income Estimation: 
    $169,213 - $239,804
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $82,418 - $108,006
    Income Estimation: 
    $184,635 - $240,705
    Income Estimation: 
    $137,727 - $181,250
    Income Estimation: 
    $169,213 - $239,804
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $82,418 - $108,006
    Income Estimation: 
    $184,635 - $240,705
    Income Estimation: 
    $184,635 - $240,705
    Income Estimation: 
    $209,334 - $293,369
    Income Estimation: 
    $213,885 - $278,953
    Income Estimation: 
    $81,066 - $102,466
    Income Estimation: 
    $99,566 - $135,666
    Income Estimation: 
    $89,475 - $130,415
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $126,194 - $181,510
    Income Estimation: 
    $102,368 - $130,738
    Income Estimation: 
    $124,920 - $172,575
    Income Estimation: 
    $88,940 - $123,214
    Income Estimation: 
    $126,194 - $181,510
    Income Estimation: 
    $82,418 - $108,006
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at accobrands

    accobrands
    Hired Organization Address Alexandria, PA Full Time
    Achieve. Create. Collaborate. Organize. Essential brands. Innovative products. Smart investment. Winning team. This is w...
    accobrands
    Hired Organization Address Alexandria, PA Full Time
    Achieve. Create. Collaborate. Organize. Essential brands. Innovative products. Smart investment. Winning team. This is w...
    accobrands
    Hired Organization Address Hybrid work in Kettering, OH Full Time
    Achieve. Create. Collaborate. Organize. Essential brands. Innovative products. Smart investment. Winning team. This is w...
    accobrands
    Hired Organization Address Alexandria, PA Full Time
    Achieve. Create. Collaborate. Organize. Essential brands. Innovative products. Smart investment. Winning team. This is w...

    Not the job you're looking for? Here are some other Sr. Product Marketing Manager, PowerA jobs in the Woodinville, WA area that may be a better fit.

    Sr. Product Marketing Manager, Credit

    PitchBook Data, Seattle, WA

    Sr. Product Marketing Manager, Security

    myGwork - LGBTQ+ professionals & allies, Seattle, WA

    AI Assistant is available now!

    Feel free to start your new journey!