What are the responsibilities and job description for the Accor Hotels is hiring: Social Media Coordinator in Lincoln position at Accor Hotels?

REF41189I

Luxury & Lifestyle

About Our Hotel

Step into the enchanting world of Fairmont Mount Kenya Safari Club, where every corner whispers a tale of love—love for people, for wildlife, and for the breathtaking environment that surrounds us. Originally founded as a celebration of love, this legendary destination continues to be a sanctuary for romance, conservation, and unforgettable experiences. Nestled within the renowned Mount Kenya Wildlife Conservancy, our hotel offers an extraordinary opportunity to immerse yourself in nature with our unique eco-safari adventures, all set within a landmark property that captures the very essence of Kenya's natural beauty.

Set against the awe-inspiring backdrop of Mount Kenya, Africa's second-highest peak, Fairmont Mount Kenya Safari Club is more than just a hotel—it's a haven where you can rejuvenate your spirit, indulge in exceptional culinary delights, and embark on safari experiences that are as unique as they are exhilarating. Whether you're exploring the untamed wilderness of Mount Kenya, or uncovering the rich heritage woven into the fabric of our hotel, every moment here is designed to help you reconnect with nature, with yourself, and with the world around you.

Conveniently located just a scenic 3-hour drive from Nairobi, Fairmont Mount Kenya Safari Club also offers the luxury of its own landing strip, just a quick 45-minute flight from Nairobi. Our prime, central position places you at the gateway to some of Kenya's most celebrated landscapes and conservation areas. From the pristine beauty of Ngare Ndare forests and waterfalls to the majestic Aberdares and the world-renowned sanctuaries of Ol Pejeta, Samburu, and Solio, our club provides unparalleled access to the heart of Kenya's natural wonders. At Fairmont Mount Kenya Safari Club, every experience is an invitation to discover, to fall in love, and to create memories that will last a lifetime.

Job Description

Fairmont Mount Kenya Safari Club has been awarded Africa’s leading hotel in 2022 and 2023 by the World Travel Awards. We are looking to grow our team and engage a highly motivated and passionate Social Media Coordinator who will work closely with the team to drive and deliver on the Fairmont promise, turning moments into memories.

Reporting to the Marketing Manager

Based in Nairobi, at our JCG Offices at 90 James Gichuru

Responsibilities

Oversee and develop the content strategy for all Fairmont Kenya social media platforms, including Fairmont Mount Kenya Safari Club, to align with the communication strategy set by category managers.
Manage all aspects of social media content production, including scheduling and execution.
Segment social media platforms according to communication objectives and target audiences (e.g., LinkedIn, WeChat, Facebook, TikTok, Instagram, Twitter).
Collaborate with category managers to develop and implement a social media communication strategy that supports content creation goals.
Recommend new social media platforms when relevant to the overall strategy.
Engage and nurture our B2B and B2C communities with consistent and relevant daily communications.
Create or co-create content and storytelling across various media formats, including images, videos, texts, ads, and partnerships.
Coordinate with internal and external partners, such as category managers, experience managers, creative agencies, photographers, videographers, and other external collaborators, to produce high-quality content.
Develop and distribute briefs to internal and external partners, ensuring clear direction and successful execution of content initiatives.
Train property and experience managers to generate fresh content that aligns with the overall social media strategy.
Implement all components of the Accor Digital Strategy on social media to maximize online exposure.
Develop and manage Fairmont Kenya's hashtag and tagging strategy.
Establish objectives and KPIs, analyzing and reporting on ROI and other relevant metrics to optimize engagement and drive sales.
Proactively identify digital advertising and PR opportunities that align with the hotel brand, presenting these to the team for potential action.
Collaborate with category managers on digital PR and advertising efforts to enhance awareness, engagement, and conversion on social media platforms.
Monitor competitor and influencer activities on social media to stay informed and competitive.
Continuously update your knowledge of rapidly evolving social media trends.
Share insights and strategies with teams to create new content opportunities.
Manage and update the content library regularly.
Contribute to budget creation and management, ensuring alignment with strategic goals.
Ensure compliance with legal requirements regarding content, including image and music rights.

Qualifications

Proven Experience : A minimum of 5 years of experience as a content creator for a brand, ideally within the luxury and / or travel industry.

Diverse Backgrounds Considered : We also welcome applications from digital specialists, reputation managers, community managers, and influencers seeking to develop their skills in brand management through social media.

Creative Vision : Demonstrated ability to approach challenges with creative flair and a willingness to challenge the status quo.

Dynamic Work Environment : Passion for working in an inspiring, experiential, luxurious, and fast-paced environment.

Relationship Building : Strong relationship skills with the ability to build and maintain excellent relationships with stakeholders and colleagues.

Technical Proficiency : Advanced skills in Microsoft Word, Excel, PowerPoint, Outlook, and proficiency with other relevant applications, including Photoshop, video editing tools, music licensing platforms, and Canva.

Content Creation Expertise : Expertise in creating detailed briefs for social media content and storytelling using existing content or by conceptualizing new impactful content opportunities.

Audience Engagement : Proficiency in communicating with various communities, including corporate and leisure guests, key stakeholders, and partners.

Social Media Savvy : Comprehensive understanding of relevant social media platforms in both local and international markets.

Collaborative Skills : Proven ability to collaborate successfully with a wide range of internal and external stakeholders, from junior to senior executive levels.

Analytical Abilities : Deep understanding of social media platforms, including the ability to analyze performance metrics.

Educational Background : Tertiary qualifications in Marketing, Digital Media, or Advertising.

Data-Driven : Strong affinity for data, with a focus on achieving KPIs and engagement / conversion objectives.

Passionate & Vibrant : A caring, vibrant, and passionate attitude towards your work.

Team Collaboration : As part of the Marketing, Communication, and Digital team, you will work closely with the Digital Specialist overseeing the Fairmont Kenya digital ecosystem, as well as category managers who will provide in-depth knowledge of the brand, properties, and experiences / offers.

Remote Work Flexibility : You will have the opportunity to work remotely from time to time, according to a schedule determined with your manager.

On-Site Presence : Regular travel to the Fairmont Mount Kenya Safari Club property will be required to fulfill your role.

Availability : Availability to respond to queries within 24 hours, seven days a week.

Additional Information

Employee benefit card offering discounted rates in Accor worldwide.

Learning programs through our Academies.

Opportunity to develop your talent and grow within your property and across the world!

Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21.

Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.

Working with a hotel rich in history and known for exemplary services while growing your career.

Work and learn in a remote luxury property.

Discover a world where life pulses with passion.

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