MARKETING ANALYST

Company Description

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

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Job Description

Job Overview :

We are seeking a highly motivated and creative Marketing Analyst to join our team at a prestigious luxury hotel in Bogotá. The ideal candidate will be responsible for maximizing the hotel's visibility and attraction, as well as optimizing its market performance. This role involves content development and management, campaign calendar review, e-commerce actions, market research, and results measurement.

Qualifications

Requirements :

• Experience : Minimum of 2 years of experience in digital marketing, preferably in the luxury or hospitality sector.
• Education : Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Skills : Excellent written and verbal communication skills in Spanish and English, ability to work in a dynamic environment, strong analytical skills, and experience with data analysis tools and digital marketing platforms, Adobe Suite, Office Tools, Social Media ADS, Google Analytics, Email Marketing Tools.

Additional Information

Responsibilities :

Content Creation : Develop engaging and relevant content for various marketing channels, including the hotel's website, social media, blogs, and email marketing campaigns.

Campaign Calendar : Plan and review the marketing campaign calendar, ensuring all actions align with key hotel dates (events, peak seasons, etc.).

Planning : Set monthly objectives and strategies, define priorities, assign and oversee tasks for the graphic designer.

Online Channel Management : Oversee and optimize the hotel's presence on booking platforms and OTAs (Online Travel Agencies), reviewing visual content and sales opportunities.

Competitive Analysis : Research and analyze competitors' marketing strategies to identify trends and market opportunities.

KPIs and Metrics : Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and actions.

We Offer :

If you are interested in being part of an innovative and passionate team in the hospitality marketing sector, we invite you to submit your application to angela.murillo@sofitel.com.

We look forward to receiving your application and exploring how you can contribute to the success of our luxury hotel in Bogotá!

Nuestro compromiso con la Diversidad & Inclusión :

Somos una empresa inclusiva y nuestra ambición es atraer, reclutar y promover talentos diversos.

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