E-Commerce and Digital Marketing Manager

Company Description

The Fairmont Scottsdale Princess is Arizona’s largest and longest running AAA Five Diamond hotel, and we want you to help us stay iconic. The Princess offers luxury and world class hospitality with 750 guestrooms, more than 300,000 square feet of meeting space, four award-winning restaurants, six sparkling heated pools, and a luxurious Well & Being Spa. Be a part of events like the WM Phoenix Open, Easter at the Princess, Summer at the Princess and Christmas at the Princess. The hotel features great benefits like PTO, matching retirement, travel discounts and more. This place really has it all – except for you!

What’s in it for you:

• Employee discounts at the Fairmont Scottsdale Princess, local companies and Accor worldwide for you and your family
• Free meals at our on-site employee restaurant
• Learning programs through our Academies designed to sharpen your skills
• Great Medical and Dental benefits, 401K, Direct Deposit etc.
• Career development opportunities within the Fairmont Scottsdale Princess in addition to national promotion opportunities. The sky is the limit!

Job Description

The E-Commerce & Digital Marketing Manager will work directly with the Sales, Marketing, and Revenue teams in supporting the strategic marketing direction of the hotel. Responsibilities for this role include proposing and executing marketing plans that promote revenue growth and generation among key consumer segments while supporting the hotel’s brand positioning and image. This may include leveraging and executing marketing and e-Commerce strategies in partnership with appropriate corporate and destination team members as well as various hotel departments to achieve revenue growth goals. Develop direct and semi-direct online marketing channels to check and improve the internet presence of Fairmont Scottsdale Princess.

Reporting to the Associate Director of Marketing, responsibilities and essential job functions include but are not limited to the following:

• Provide recommendations for improvements to website strategies that supports hotel marketing and e-Commerce short- and long-term revenue goals and initiatives
• Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs
• Actively investigate known or suspected issues (bug reports, outages, etc.) and work with web agency to resolve issues
• Manage the hotel’s email marketing strategy to drive lead generation, grow subscriptions and increase digital audience/engagement
• Ensure emails follow industry policies; act as internal expert on retention marketing, email/SMS trends, technology and best practices
• Identify gaps in current processes and work with cross-functional partners to drive efficiencies
• Partners with Consumer Insights and Campaign Marketing to know our customers deeply and craft personalized strategies to inspire a deeper connection with our brand through email marketing
• Work on the creation and maintenance of automation rules and triggers, personalized workflows, dynamic content sections, nurtures, and list segmentation.
• Analyze email and SMS campaign effectiveness based on key metrics (e.g. open/click/CTO rates, opt-outs, revenue contribution, etc.) and own the optimization process. Create email marketing reports to measure campaign performance and shares insights
• Analyze and measure brand, vanity and micro website functionality, identify areas of friction and obstacles for website visitors and present results to upper management
• Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business in Scottsdale
• Work closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results
• Manage reporting, analysis, web content, and e-Commerce P&L
• Establish, maintain, and continually improve processes and workflows as they relate to website enhancements
• Understand and map the consumer journey to optimize opportunities that help increase booking, engagement, and meet conversion and revenue goals
• Optimize the user experience on all devices, keeping up to date on the latest trends and UX data
• Optimize search results and navigation filters to ensure hotel/destination relevancy
• Collaborate with the marketing team to create display, email & social media campaigns
• Manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutions
• Collaborate with Sales and Catering teams to ensure their digital assets and platforms are current, productive and aligned with overall digital strategy
• Execute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgets
• Optimize SEO/SEM for the property vanity sites in conjunction with partner agencies
• Participation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technology
• Hotel app design/updates with support of agency

Other duties include: Executing and tracking performance for internal and external marketing campaigns, promotions, advertising, and websites. The position may also act as a liaison between the property and Accor brand marketing support, outside agencies, and contracted vendors/service providers (as determined by the Associate Director of Marketing and Director of Sales and Marketing).

Qualifications

• 2 Years Marketing and/or e-Commerce Experience
• Knowledge of marketing communication mediums to including, but not limited to: print advertising, e-Commerce, and social media
• Excellent written and verbal communication skills including Microsoft Office, Word and Excel
• Highly organized, results-oriented with the ability to be flexible and work well under pressure
• College/University degree in related discipline an asset
• Ability to travel if necessary
• Google Analytics Certification
• UX/UI design experience an asset

Additional Information

Your team and working environment:
A team of Heartists that are committed to working together, supporting each other, and providing the best guest experience, Feel Valued, Feel Sparked, We Are One

Our commitment to Diversity & Inclusion: 
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ 

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS