What are the responsibilities and job description for the Sr SEO Specialist position at AccruePartners?
THE TEAM YOU WILL BE JOINING:
- Private Equity backed, global company that is a global leader in manufacturing and sales of consumer products, with multiple product lines and annual revenues in excess of $100m.
- Forward-thinking organization seeking a Digital Brand Manager, a key player within the Marketing/Creative team serving the US and opportunity to work directly with Global leaders.
- A fast-growing company with manufacturing facilities and distributions channels across the world.
WHAT THEY OFFER YOU:
- Significant role in both regional and global Marketing/Creative teams.
- Opportunity to have a creative entrepreneur mindset to support business objectives.
- Join a fast-growing global company in a high-impact, cross-functional role with significant visibility and influence.
- Leverage your expertise to drive business growth by enhancing search rankings and increasing traffic to e-commerce platforms.
LOCATION:
- On-site 5 days a week in South Charlotte, NC
WHY THIS ROLE IS IMPORTANT:
- Develop and execute SEO strategies for B2B and B2C e-commerce, including keyword targeting, on-page optimization, and content expansion.
- Conduct regular technical audits to enhance site performance, crawlability, and mobile-friendliness while collaborating with developers to maintain best-in-class site architecture.
- Create and optimize digital content in partnership with content teams, ensuring alignment with SEO best practices and user intent.
- Implement scalable link-building strategies and manage local SEO efforts to boost search visibility and maintain compliance with webmaster guidelines.
- Track performance metrics and competitor strategies using tools like Google Analytics and SEMrush, providing actionable insights to improve search rankings and traffic.
BACKGROUND THAT FITS:
- 3-5 years of hands-on SEO experience in e-commerce environments for both B2C and B2B markets.
- Proven ability to increase organic traffic, improve keyword rankings, and elevate domain authority for e-commerce sites.
- Experience with Google & Bing search console
- Skilled in SEO tools like, SEMrush, Ahrefs, and Moz.
- Expertise in technical SEO, including schema markup, site speed optimization, core web vitals, and mobile-first design.
