What are the responsibilities and job description for the Head of Marketing position at AccuWeather, Inc.?
AccuWeather, Inc. Head of Marketing
Location : State College, PA or New York, NY
Reference # : 6337113
Learn more about the general tasks related to this opportunity below, as well as required skills.
Job Title : Head of Marketing
Reports To : Chief Executive Officer
FLSA : Exempt
Number of Openings : 1
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world. Today, AccuWeather is the most used source of weather forecasts and warnings globally, known to billions. Digitally, AccuWeather is the #1 weather destination and serves more than half of the Fortune 500 companies.
Position Summary
Reporting to the Chief Executive Officer, the Head of Marketing will develop a cohesive strategic marketing vision and execution plan to drive brand awareness, reach, relevance, and influence to achieve AccuWeather's objectives of growth and visibility globally. Responsibilities include overseeing all marketing activities such as advertising, branding strategies, public relations, social media, and CRM programs.
Key Responsibilities and Duties
- Develop cohesive marketing strategies for US and international execution.
- Partner with Business Development and Strategic Partnerships to build growth platforms based on user insights and data.
- Leverage marketing mix to drive customer acquisition and retention.
- Collaborate with cross-functional leaders to drive successful product launches.
- Manage vendors and agencies for effective marketing execution.
Qualifications
Pay Transparency
State College, PA : $200,000 - $210,000 annual bonus opportunity
New York, NY : $245,000 - $255,000 annual bonus opportunity
Benefits
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
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Salary : $200,000 - $210,000
