What are the responsibilities and job description for the Freelance Promotion Producer position at AccuWeather?
About AccuWeather
AccuWeather recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens f billions of dollars in property damage.
Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.
AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and viewed on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming services is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts from any source. AccuWeather's story is one of a fanatical dedication to Superior Accuracy, detail, creativity, innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather's center of excellence, including many who have dedicated their entire careers to AccuWeather.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entertainment.
POSTION SUMMARY
The Freelance Promotion Producer will be responsible for conceptualizing, creating, and executing promotional content that effectively markets our brand, programs, and initiatives. This individual will be under the direction of the Chief Content Officer and work closely with the Content, PR, Marketing, and Production Teams to develop compelling promotional materials that resonate with our target audience and drive engagement. This position is remote.
RESPONSIBILITIES
Creative Development:
- Develop innovative concepts and ideas for promotional campaigns that align with brand strategy and objectives.
- Write, produce, and edit promotional spots and teasers for various platforms including television, digital, social media, and sales presentations.
Project Management:
- Manage multiple projects simultaneously, ensuring that all deadlines are met and content is delivered on time.
- Coordinate with various departments, including Program, Digital, PR, Marketing, and Forecasting teams to gather necessary information and assets for promotional content.
- Monitor and analyze the performance of promotional campaigns, making data-driven adjustments as needed.
Technical Skills:
- Utilize industry-standard software and tools, such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.), to produce high-quality promotional materials.
- Maintain up-to-date knowledge of current trends and best practices in media production and promotion.
Brand Consistency:
- Ensure all promotional content is consistent with the company's brand voice, style, and messaging guidelines.
- Maintain quality control over all promotional materials, ensuring they meet the highest standards of production.
QUALIFICATIONS:
- Experience in producing television image spots and topical promotions.
- 3-5 years experience in producing promos for local television news.
- Experience with Adobe applications such as After Effects, Premiere Pro, and Photoshop required.
- Excellent Image and promotion writing skills.
- Must be able to multi-task and communicate effectively.
- Adept at using social media to gather information.
- Must have the ability to work flexible hours.
- Bachelor's Degree in journalism or related field.
AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here.
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.
We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.
