What are the responsibilities and job description for the Digital Marketing Specialist position at Ace Handyman Services Hamilton County?
Benefits:
- Bonus based on performance
- Health insurance
- Paid time off
- Profit sharing
About the Role:
We are seeking a creative and driven Digital Marketing Specialist to join our team at Ace Handyman Services Hamilton County. As a Digital Marketing Specialist, you will have the opportunity to develop and implement marketing strategies to promote our services and grow our customer base.
Responsibilities:
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Strategy Development:
- Develop and execute marketing campaigns to increase brand awareness and drive customer engagement
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Social Media Marketing:
- Create and manage content for social media platforms, website, and email marketing
- Monitor social media conversations, respond to inquiries, and manage online reputation.
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Paid Advertising:
- Focus on lead generation, customer acquisition.
- Manage paid advertising campaigns on platforms like Google Ads
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Email Marketing:
- Develop and implement email marketing campaigns to nurture leads and promote services.
- Segment email lists to deliver targeted content and offers.
- Monitor email open rates, click-through rates, and conversion metrics.
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Analytics & Reporting:
- Track key digital marketing metrics (website traffic, lead generation, conversion rates, social media engagement) using analytics tools.
- Generate regular reports to measure campaign performance and identify areas for improvement.
Requirements:
- 5 years of experience Marketing for a Home services based business is a must.
- Recent examples of projects and experience in social media marketing, email marketing, PPC advertising, required for consideration.
- Proficient in digital marketing tools such as Canva and atleast one CRM platform.
- Strong communication and writing skills.
- Ability to work independently and as part of a team.
Salary : $65,000 - $71,000