What are the responsibilities and job description for the Marketing Coordinator position at Ace-Tex Enterprises, Inc.?
A Marketing Coordinator plays a pivotal role in coordinating the team's marketing activities, ensuring seamless execution of campaigns, and contributing to the overall success of marketing initiatives. This role involves a combination of administrative, creative, and analytical tasks, requiring excellent organizational skills, attention to detail, and the ability to collaborate with cross-functional teams.
Key Responsibilities:
Qualifications and Skills:
A Marketing Coordinator plays a critical role in ensuring the smooth execution of marketing activities, supporting team members, and contributing to the achievement of marketing goals. This position requires a versatile skill set, attention to detail, and the ability to thrive in a dynamic and collaborative work environment.
Key Responsibilities:
- Campaign Coordination:
- Assist in the planning, coordination, and execution of marketing campaigns across various channels.
- Collaborate with internal teams to ensure the timely delivery of assets and materials.
- Content Creation and Editing:
- Assist in creating and editing marketing content, including copywriting for social media, email campaigns, and other promotional materials.
- Ensure brand consistency across all marketing materials.
- Digital Marketing Support:
- Coordinate the scheduling and posting of content on digital platforms, including social media channels.
- Monitor and report on the performance of digital marketing efforts.
- Event Support:
- Assist in the planning and execution of events, trade shows, and conferences.
- Coordinate logistics, materials, and promotional activities for events.
- Market Research:
- Conduct research on industry trends, competitors, and target audience preferences.
- Provide insights and recommendations based on market research findings.
- Administrative Tasks:
- Manage calendars, schedules, and appointments for the marketing team.
- Assist in budget tracking, invoicing, and other administrative functions.
- Communication Liaison:
- Serve as a point of contact for internal teams and external vendors.
- Facilitate communication and collaboration between team members.
- Analytics and Reporting:
- Compile and analyze marketing data to measure campaign effectiveness.
- Prepare regular reports on key performance indicators and marketing metrics.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Basic understanding of digital marketing channels and social media platforms.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Previous experience in a marketing support role or internship is a plus.
- Familiarity with marketing tools such as CRM software, email marketing platforms, or content management systems is advantageous.
- The position may require occasional evening or weekend work, especially during campaign launches or events.
- Collaboration with cross-functional teams and vendors.
A Marketing Coordinator plays a critical role in ensuring the smooth execution of marketing activities, supporting team members, and contributing to the achievement of marketing goals. This position requires a versatile skill set, attention to detail, and the ability to thrive in a dynamic and collaborative work environment.
