What are the responsibilities and job description for the Product Marketing Specialist position at ACiQ?
As the Product Marketing Specialist for ACiQ, you’ll play a crucial role in positioning our products for success by developing compelling messaging, creating marketing materials, and driving product awareness across key channels. We’re looking for a detail-oriented, strategic thinker who can translate technical product features into clear, engaging value propositions that resonate with our audience.
Key Responsibilities:
- Develop and execute product marketing strategies to drive awareness and adoption of ACiQ’s HVAC solutions.
- Create compelling product messaging, marketing collateral, and sales enablement tools that effectively communicate product benefits.
- Collaborate with product management and sales teams to ensure a strong go-to-market strategy and alignment on key messaging.
- Manage product launches, including developing launch plans, coordinating promotional activities, and measuring performance.
- Produce engaging content across various platforms, including website product pages, brochures, email campaigns, and digital advertising.
- Conduct market research to understand customer needs, industry trends, and competitive positioning.
- Support pricing and positioning strategies by analyzing market trends and customer feedback.
- Work closely with the creative team to develop product visuals, videos, and technical documentation.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 years of experience in marketing.
- Strong ability to translate complex product features into customer-friendly messaging.
- Proficiency in content creation, digital marketing, and campaign management.
- Excellent communication and collaboration skills.
- Analytical mindset with experience in market research and performance tracking.
- Ability to work in-office at our headquarters in Vandalia, Ohio
