Marketing Communications and Event Specialist

Job Description

The Marketing Communications and Events Specialist role is responsible for the planning, management, and execution of all ACIST (CV) division company meetings and events, including national and regional tradeshows, internal company meetings and physician education programs. This role works cross-functionally with the product marketing team, the U.S. sales team and other key internal stakeholders to generate maximum value for each of the programs, ensuring that each event builds brand awareness, strengthens customer relationships and is aligned with the strategic goals and objectives of the company. In collaboration with the Digital Marketing Manager, this role is responsible for ensuring the tactical social media plan is in alignment with CV's strategic goals and objectives. The role oversees the execution of social media implementation plan and posts, and also maintains the "Events" page on the ACIST Website.

Primary Duties & Responsibilities :

External Meeting and Event Management - U.S. (40% of time)

Serves as the project lead in the planning and tactical execution of all U.S. national and regional tradeshows including :

• Create and manage the national tradeshow calendar to accurately identify dates, locations, and cross-functional collaboration on the marketing strategy
• Develops and manages the budget for U.S. tradeshows; budget forecast, cost estimates, expenditure tracking and reporting to ensure maximum ROI per event
• Manages on-site exhibit logistics including pre-show registrations, layout, product demo needs and placement, messaging, signage, AV requirements and show services.
• Organizes ACIST personnel exhibit staffing, rooming, and badge requirements
• Manages and organizes any event ancillary meetings including customer dinners, symposia and formal outings as needed, following the company compliance standards.
• Pre-conference internal communications and department cross-collaboration regarding timelines, objectives, messaging, schedule of events and key deadlines.
• Onsite logistics such as set-up, customer meeting room requests, pre-con meeting planning and tear down.
• Tracks leads, ROI and other metrics, providing analysis and reporting on events and tradeshows, identifying opportunities for improvement and development.
• Post-meeting follow-up conference debrief, including lead distribution to the responsible sales personnel and meeting summary.
• Manages, maintains and recommends continuous improvements for all booth properties and convention assets.
• Responsible for maintaining inventory supplies for tradeshows, coordinating shipping and receiving and maintaining organization of tradeshow storage
• Evaluates competitive and industry trends and proposes new strategic initiatives and streamlines event management, registration, lead capture and other processes.
• Conform with ACIST's Code of Conduct and all local Compliance Standards

ACIST Internal Event Management - U.S. (40% of time)

Project lead in the planning, organization, budgeting and execution of all internal ACIST meetings in collaboration with Sales Leadership including :

ACIST Physician Education Support - U.S. (10% of time)

Marketing Communications Social Media Support (10% of time)

Required Skills

Minimum

Preferred :

Compensation & Total Rewards :

Estimated Starting Salary Range : $80,000 - $86,000

Total Rewards :

Bracco Medical Technologies is an Affirmative Action / Equal Opportunity Employer. Bracco Medical Technologies desires priority referrals of protected veterans for all openings.

Salary : $80,000 - $86,000