Google Analytics 4 Expert

We are seeking a highly skilled and detail-oriented Google Analytics 4 (GA4) expert with exceptional Google Tag Manager (GTM) skills to join our team. This role will own Google Analytics and GTM set-up for Marketing sites across the enterprise. It involves reviewing and optimizing our existing GTM set-up, fixing tagging issues, and creating custom events for accurate tracking. The ideal candidate will have experience in implementing GTM and expertise in configuring tags, triggers, and variables for platforms such as Facebook Ads, Google Ads, GA4, and other tracking tools.

Responsibilities

• Lead Marketing Google Analytics and GTM efforts
• Create, configure, debug, deploy and maintain new and existing GA4 properties
• Regularly audit and troubleshoot GA and GTM setup(s) to identify and resolve any issues with event tracking
• Understand and interpret data from various sources and provide insights and recommendations to the marketing business teams
• Set up and optimize tagging to ensure proper data collection and reporting for Facebook Ads, Google Ads, GA4, and other marketing and analytics tools
• Develop and implement custom events and parameters to meet specific tracking requirements
• Ensure all events are configured accurately for our Marketing websites, including ecommerce-specific tracking
• Ensure standardization of GA4/GTM approach across Marketing websites
• Collaborate with the Marketing Operations, Analytics and Development teams across the enterprise to align tracking set-ups with business objectives
• Maintain detailed documentation of GTM configurations, events, and any changes made, including pixel management
• Test, debug, and validate tag performance to ensure accurate tracking and reporting
• Stay up to date with the latest GTM tracking capabilities, as well as evolving advertising and analytics platform requirements

Qualifications

• A bachelor’s degree in marketing, decision sciences, information technology, or related fields.
• 3-5 years of proven experience as a Google Tag Manager expert
• 4-7 years of demonstrated experience managing Google Analytics in a fast-paced environment
• Experience with pixel placement management
• Hands-on experience setting up and managing GTM tags for Facebook Ads, Google Ads, GA4, and other analytics tools
• Demonstrated experience with tag management, triggers, variables, and data layer concepts
• Proficiency and demonstrated experience with HTML and writing advanced JavaScript for creation of custom GTM tags
• 3-5 years of experience working in a digital marketing/advertising environment
• Excellent communication and presentation skills
• Present concepts to a Global Marketing Operations, Digital Marketers and Analytics team members throughout the organization