What are the responsibilities and job description for the Marketing Manager (BIVY) position at ACR Electronics Inc?
ACR Electronics, Inc. is the leading development center for emergency beacons that are designed with one purpose: to save lives. Through our combined technology expertise in the marine, aviation, outdoor and military markets, we design and manufacture cutting-edge rescue beacons and survival gear for boaters, pilots, hunters, hikers, climbers, cyclists, and combat troops, not to mention many of the leading boat builders and aircraft manufacturers in the industry.
Since 1956, ACR’s wide range of survival products has been the choice of NASA, the U.S. Military, the U.S. Coast Guard, and everyday explorers and adventurers across the globe. With everything from emergency locator transmitters and rescue beacons to the special flashlights used on Apollo 13 after their onboard explosion, ACR builds products that are made to perform during expeditions of all sizes.
ACR is an Equal Opportunity/Vet/Disability Employer
Job Summary of the Marketing Manager (BIVY)
This role leads all marketing initiatives for the ACR Bivy product line. It serves as the lead marketing professional for the brand, managing all aspects of marketing strategy and market, in cooperation with the ACR Electronics marketing team. The role develops and implements comprehensive marketing to drive business growth across consumer and enterprise segments.
Duties/Responsibilities of the Marketing Manager (BIVY)
Marketing Strategy & Execution
- Develop and implement comprehensive marketing strategies for both consumer and enterprise segments
- Create and manage annual marketing budget and resource allocation
- Lead all marketing research initiatives and competitive analysis
- Design and execute content strategy and maintain content calendar
- Manage brand identity and guidelines
- Direct PR strategy and media relations
- Oversee influencer and ambassador programs
- Lead tradeshow strategy, including logistics, registration, and asset development
- Manage weekly, monthly, and yearly reporting on strategic execution based on financial analysis
Digital Marketing & Ecommerce
- Build and optimize WordPress site
- Research and implement server solutions for international performance
- Lead website design projects and development
- Manage all digital advertising campaigns across platforms:
- Google Ads
- Facebook/Instagram
- Microsoft Advertising
- Oversee agency(ies) for Amazon advertising
- Direct email marketing strategy and execution for both enterprise and consumer segments
- Manage email deliverability optimization
- Monitor and analyze ecommerce performance and reporting
- Ensure GDPR compliance and data protection requirements
- Provide regular reports on sales, returns, and warranty figures, and make adjustments as necessary based on feedback from the team
Creative Direction & Content Creation
- Provide art direction for all marketing materials
- Manage design projects and freelance designers
- Create marketing assets across all channels
- Develop copywriting for website, advertisements, and video scripts
- Oversee video editing and production
- Direct social media strategy and manage a part-time social media specialist
- Plan and manage product photoshoots
Third-Party Management
- Supervise part-time social media specialist
- Manage relationships with freelancers and contractors
- Oversee vendor and agency relationships
Note: This description is an outline of the major recurring responsibilities of the job. It is not intended to be all-inclusive of the work to be performed. Other related job objectives, special assignments and less significant responsibilities typically performed by the incumbent are not included.
Required skills/abilities of the Marketing Manager (BIVY)
- Exceptional project management and organizational skills
- Advanced digital marketing and analytics expertise
- Excellent written and verbal communication skills
- Strategic thinking and problem-solving abilities
Knowledge, Education, and Experience of the Marketing Manager (BIVY)
- Bachelor’s degree in marketing, business, or related field required
- 5 years of experience in product marketing, creative direction, and ecommerce
- Demonstrated success in digital marketing and ecommerce
- Experience with global product launches
- Background in technology product marketing preferred
- Working knowledge of PowerBI a plus
ACR offers the following benefits:
- We offer medical, dental, and vision, which ACR pays a portion of.
- ACR pays for Life insurance up to two times base annual earnings, accidental death and dismemberment insurance, as well as short- and long-term disability for our employees.
- 401K which provides an employer match of 50% of your salary up to 6%, with no vesting period!
- 10 paid Holidays
- 7 PTO days (prorated based on start date)
- 2 weeks of paid vacation (prorated based on start date)
- Tuition reimbursement program
- Employee discount program for electronics, travel, and more.
ACR’s Core Values:
- Growth
- Customer Focus
- Teamwork
- Trust
- Communication
- Accountability
- Family
- Safety
