What are the responsibilities and job description for the Growth Marketing Manager position at AcreTrader?
About AcreTrader
Acres is a map-based land intelligence platform designed to bring transparency to America’s largest asset–land. Using public and private market data, Acres aggregates and analyzes over 150 million parcels of land to enable users to better understand and value land with confidence. By providing access to a comprehensive and more accurate compilation of land data, comparable sales, and parcel-level insights, Acres supports fast, informed decision making. Visit Acres.com to learn more.
To be successful here, you must be inspired by our vision of making buying and selling land common, transparent, and easy and deem yourself to be a lifelong learner. We have very high expectations for ourselves, each other, and every new team member. We're looking for high performers who go about their work with a sense of curiosity, responsibility, and a drive to make things better.
We are dedicated to the growth of our platform and the growth of our people. In an effort to best support our employees, we offer (among other benefits) unlimited PTO, medical, vision, and dental insurance, a 401k plan with a 4% employer match, and generous stock options upon hire. Studies have shown that candidates from underrepresented backgrounds often do not apply for roles if all key competencies are not met. Acres is an equal opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply.
We’re so excited to hear what excites you.
We are seeking a Growth Marketing Manager to join our Marketing Department as we pursue our vision of creating a more transparent and accessible land marketplace. This role will help own our self service Marketing Funnel in a rapidly growing business. This position is responsible for leading and scaling Acres growth marketing to achieve targeted sales objectives and demands a combination of strategic planning, team collaboration, and hands-on execution. The ideal candidate will have a strong background in ad platforms with proven experience in delivering metrics-driven results in a fast-paced environment.
This is a position ideal for someone looking to put their name behind some dynamic and impactful accomplishments on our rapidly expanding platform. The Growth Marketing Manager will play a pivotal role in supporting various marketing initiatives, including marketing automation and analysis, sales enablement, campaign coordination, reporting, and more. Our organization is fast-paced, so a good fit for this role would be someone looking to grow quickly and jump into a variety of marketing needs for the team.
Our marketing department is a multi-platform business supported by central marketing efforts.
The ideal Growth Marketing Manger will juggle many balls and coordinate complex projects across multiple team members and departments. They will gather project requirements from stakeholders, communicate with project stakeholders on status, and ensure that our work is completed in a timely and organized manner. Ultimately, revenue growth and customer satisfaction of each business unit will define success in this role. Our marketing department is team-oriented, curious, and results-driven. While not all of us have direct backgrounds in agriculture, for all of us, “Land is our passion. Land is essential to the wellbeing of individuals, families, communities, and the world.”
Core Responsibilities
Acres is a map-based land intelligence platform designed to bring transparency to America’s largest asset–land. Using public and private market data, Acres aggregates and analyzes over 150 million parcels of land to enable users to better understand and value land with confidence. By providing access to a comprehensive and more accurate compilation of land data, comparable sales, and parcel-level insights, Acres supports fast, informed decision making. Visit Acres.com to learn more.
To be successful here, you must be inspired by our vision of making buying and selling land common, transparent, and easy and deem yourself to be a lifelong learner. We have very high expectations for ourselves, each other, and every new team member. We're looking for high performers who go about their work with a sense of curiosity, responsibility, and a drive to make things better.
We are dedicated to the growth of our platform and the growth of our people. In an effort to best support our employees, we offer (among other benefits) unlimited PTO, medical, vision, and dental insurance, a 401k plan with a 4% employer match, and generous stock options upon hire. Studies have shown that candidates from underrepresented backgrounds often do not apply for roles if all key competencies are not met. Acres is an equal opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply.
We’re so excited to hear what excites you.
- note: AcreTrader seeks qualified candidates who are eligible to work in the United States. We are unable at this time to provide any sponsorship for work authorization.
- note: We are hiring for a dedicated onsite role in Fayetteville, Arkansas and is not eligible for remote or hybrid work. We are prepared to offer a comprehensive relocation package to attract the ideal candidate who is excited to join our team in Fayetteville.
We are seeking a Growth Marketing Manager to join our Marketing Department as we pursue our vision of creating a more transparent and accessible land marketplace. This role will help own our self service Marketing Funnel in a rapidly growing business. This position is responsible for leading and scaling Acres growth marketing to achieve targeted sales objectives and demands a combination of strategic planning, team collaboration, and hands-on execution. The ideal candidate will have a strong background in ad platforms with proven experience in delivering metrics-driven results in a fast-paced environment.
This is a position ideal for someone looking to put their name behind some dynamic and impactful accomplishments on our rapidly expanding platform. The Growth Marketing Manager will play a pivotal role in supporting various marketing initiatives, including marketing automation and analysis, sales enablement, campaign coordination, reporting, and more. Our organization is fast-paced, so a good fit for this role would be someone looking to grow quickly and jump into a variety of marketing needs for the team.
Our marketing department is a multi-platform business supported by central marketing efforts.
The ideal Growth Marketing Manger will juggle many balls and coordinate complex projects across multiple team members and departments. They will gather project requirements from stakeholders, communicate with project stakeholders on status, and ensure that our work is completed in a timely and organized manner. Ultimately, revenue growth and customer satisfaction of each business unit will define success in this role. Our marketing department is team-oriented, curious, and results-driven. While not all of us have direct backgrounds in agriculture, for all of us, “Land is our passion. Land is essential to the wellbeing of individuals, families, communities, and the world.”
Core Responsibilities
- Co-Own and execute the go-to-market strategy for our Self Service product, driving user acquisition, activation, and expansion through a product-led growth (PLG) lens.
- Develop and manage integrated digital campaigns across paid channels (search, social, programmatic) to drive high-quality traffic, trials, and conversions.
- Build, launch, and iterate on targeted Account-Based Marketing (ABM) campaigns in partnership with sales, focusing on high-value segments to drive qualified pipeline and adoption.
- Leverage data and user behavior insights to continuously optimize the conversion funnel—from ad click to product signup to engagement and upsell.
- Partner with Product, Design, and Engineering to identify growth opportunities across the user journey and implement experiments that improve activation and retention.
- Develop and maintain reporting frameworks to monitor campaign performance, CAC, LTV, and other key growth metrics; communicate results and recommendations across the org.
- Collaborate with the Brand team to ensure messaging and creative assets align with campaign objectives and the overall voice of the company.
- Manage the growth marketing budget across paid channels, ensuring efficient and scalable spend aligned with acquisition and revenue goals.
- Continuously improve our use of HubSpot for lifecycle marketing, segmentation, lead scoring, and automation workflows that support Self Service growth and ABM nurture.
- Stay up-to-date on industry trends, emerging technologies, and competitor strategies to inform channel mix, GTM planning, and growth experimentation.
- Operate with a test-and-learn mindset—prioritize structured experimentation to uncover growth levers and iterate quickly.
- Serve as a key contributor to cross-functional planning conversations, helping align product marketing, demand generation, and customer success around shared growth goals.
- Expert in Google, Meta, and LinkedIn Ad platforms
- Experience in a similar role with a solid track record of metric-backed success
- Experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel, and performance marketing
- Knowledge of Campaign Management Tools and Web Analytics Tools
- You are highly goal driven and work well in fast-paced environments
- Experience working with fast pace sales teams
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- A proactive attitude with a willingness to learn and adapt in a fast-paced startup environment.
- Knowledge of Hubspot
- Ability to prioritize a large workload and distill large amounts of information into concise, actionable tasks while using Asana
- Mindset geared toward continuous improvement and efficiency
- Note: this is an onsite position in Fayetteville, AR. Candidates considering this position must be willing to relocate.
- Bachelor's in Marketing, Communications, Business, or related field or equivalent work experience
- Experience working in a Growth Marketing role for 3-5 years
- Experience working in B2B and B2C
- Background in agriculture, real estate, or land brokerage
- Experience working in a technology startup
