What are the responsibilities and job description for the Email Marketing Manager position at Acrisure?
Acrisure Innovation is where human expertise meets advanced technology.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology : we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.
As the Email Marketing Manager, you will play a key role in the growth and retention of clients across Acrisure’s U.S. retail business. Most of our target audience for these verticals are businesses, ranging from sole proprietors to large enterprises, and you will also oversee some direct-to-consumer journeys in niche markets. In this role, you will spearhead strategy development, own channel performance and drive a robust testing roadmap of email and SMS marketing with the goal of filling our sales pipeline with high value leads and supporting client retention upon policy renewal. To achieve all this, you will partner with key stakeholders across sales, analytics, marketing, technology, and creative teams.
Responsibilities :
- Own the development of email and SMS strategy to drive client engagement, conversion, and retention
- Collaborate with sales and partnership teams to identify high value opportunities and orchestrate seamless customer experiences
- Leverage analytics to identify trends and develop strategic, data driven solutions to complex business problems
- Create and execute against a robust A|B testing roadmap to optimize marketing strategies and tactics
- Oversee the execution of email and SMS marketing campaigns, including ideation, writing of a strategy brief, implementation and deployment
- Track, measure, and report on key performance indicators and provide actionable recommendations and insights
- Work with Partnerships to deliver leads to the business for the purpose of driving US retail business forward.
Skills and Qualifications :
Acrisure is equally committed to supporting social issues. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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Salary : $6
