What are the responsibilities and job description for the Demand Generation Manager, Digital position at Act-On Software?
Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are looking for a passionate Demand Generation Manager. The ideal candidate has experience managing marketing campaigns across a number of different channels in an organization geared for high-growth with a focus on paid media. This role offers the opportunity to execute and measure marketing campaigns across various channels, partner closely with sales to help build pipeline and win more deals, and be creative with your approach in a mature industry that is ripe for disruption.
What You’ll Be Doing:
- Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
- Own the success of our Paid Media (SEM display, paid social media, etc) digital demand gen efforts
- Create demand generation content across multiple mediums target prospects throughout the lifecycle
- Identify new markets and advertising tactics to encourage business growth
- Execute paid ad programs that produce increased engagement rates that are consistently above industry standards and drive customer satisfaction.
- Continuously monitor and seek opportunities to improve campaign effectiveness.
- Work with the content team to ensure content is optimized, distributed and targeted to new and existing prospective buyers with an eye on expanding market reach.
- Work with the creative team to build key PPC landing pages for both branded and non branded terms/targets, offers and messaging to help support pipeline and campaign objectives while using Act-On’s software.
- Develop a deep understanding of the marketing automation space and Act-On, leading to content contributions that fit into the Act-On narrative.
- Work directly with BDR teams to ensure they are educated about active campaigns and understand how to best follow-up with leads to drive up conversion rates
- Establish and track budget expenses across various marketing programs to ensure we are on-budget.
- Compile and report results of marketing efforts using various systems - such as Salesforce.com and Tableau
Who You Are:
- 5 years of software marketing experience across a broad range of paid channels
- 3 years of Google Ads experience
- 3 years experience driving successful social ad campaigns
- Highly motivated energetic self starter, passionate about martech who thrives in a high-growth organization.
- Proven experience contributing to demand generation, digital marketing and campaign efforts.
- Strong ability to understand marketing metrics and how to take this data to drive more effectiveness.
- Able to analyze and evaluate business issues; and document business and go-to-market plans.
- Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills
- Excellent interpersonal skills with the ability to work with others within the marketing team as well as cross-functionally.
What We Offer:
- Generous Medical, Dental and Vision Benefits
- Flexible time off
- Unlimited access to LinkedIn Learning
- Monthly wellness allowance
- Monthly commuter allowance
- Stock Options and 401k plan with discretionary matching
- Flexible Spending Accounts for health and child care
- EAP access for you and your immediate family
- 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
- Paid time off to volunteer
- Disability Insurance
- Life Insurance
Compensation:
The anticipated annual compensation for this position will be $80,000-$95,000. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.
Culture:
Our values are active guidelines we attempt to live by every day — Put People First, Be Yourself, Do Your Best (Together), and Make It Better. We are working to ensure that all our people feel seen, respected, supported and connected at work, and we celebrate our differences for all the ways they make us stronger together.
In the spirit of those values and beliefs, we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status. If you have a disability or special need that requires accommodation, please let us know.
Don’t meet every requirement? Statistics show that women and people of color are unlikely to apply to jobs unless they are 100% qualified, which is rarely the case for anyone. So, let’s change that statistic! We strongly encourage individuals from minoritized groups to apply, even if your experience doesn’t align perfectly. If this role excites you, we want to hear from you. You might bring the exact talent and perspective our team needs!
Salary : $80,000 - $95,000
