What are the responsibilities and job description for the Product Marketing Specialist position at Actionstep Group?
Actionstep is looking for an ambitious Product Marketing Specialist. Reporting to our Product Marketing Manager as part of our market strategy team, you will closely partner with our Marketing & Product Development teams throughout the product life cycle to understand and help communicate the functionality and value being delivered to customers. You will work cross-functionally to plan and deliver new product launches. You will also collaborate more broadly with our Solution Consulting, Sales, and Customer teams to deeply understand our application space, our competition and why our customers need & choose our solution. You will use this knowledge to inform new feature and product launch positioning, roll-out and successful adoption. This is an exciting product & feature launch focused role, spanning : assimilation of user research, roadmap asset communication, product launch planning, and cross-functional launch enablement.
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
List Major Responsibilities of This Position :
- Launch protocols : Support and iterate on our set of launch protocols for different launch types based on possible revenue impact, user breadth, value to users, etc.
- Launch planning : Create detailed cross-functional launch plans for new products and features. Communicate these in effective written and visual formats to secure buy-in from leadership and other key stakeholders.
- Launch enablement : Work to educate and support sales, partner and customer teams on product and feature functionality & value, using materials and briefing sessions to help the customer team expand customer use of Actionstep and help sales to close more deals and shorten sales cycles.
- Launch execution : Ensure marketing readiness for product / feature launch in line with product development schedules.
- Positioning & value propositions : Develop new product / feature positioning and messaging based on clear understanding of the value and benefits of new functionality for different user types.
- Content creation : Creation of high-quality content and visual assets to support stakeholder buy-in, product adoption and customer engagement (product / feature spec sheets, product blogs, product roadmap presentations), working with Content Marketing and Demand Gen team.
- Product / feature adoption : Measure product and feature adoption efforts, work with product team to identify and understand possible impediments to adoption and work with colleagues in marketing team to pivot messaging or tactics to improve adoption where necessary.
- Competitor and buyer research : Competitor research, creation and maintenance of competitor battlecards, opportunity win-loss analysis. Assimilation of market research to understand the drivers of legaltech buying decisions and cycles.
- User research : Assimilating learnings from user research into our collective understanding of our product and feature functionality, use cases and value. Testing and validation of our ICP.
Education and Training Requirements :
This role is required to be in our LoDo Denver office two days a week.
We offer a fantastic and inspirational working environment!
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