What are the responsibilities and job description for the Marketing Lead Gen Rep position at ActionTRAK?
We are an innovative inventory software startup focused on simplifying, streamlining, and optimizing the inventory management industry. Our mission is to create the most user-friendly and efficient inventory management system on the market. We are building a solution from the ground up and need talented developers who are passionate about working with Java to help us build and scale our platform.
Responsibilities:
- Develop and implement multi-channel demand generation campaigns including email marketing, content marketing, social media, paid advertising, webinars, and events.
- Identify and target ideal customer profiles to create highly qualified leads.
- Manage lead nurturing programs to move prospects through the sales funnel.
- Analyze campaign performance data to identify areas for improvement and optimize lead generation strategies.
- Collaborate with sales teams to ensure seamless lead handoff and alignment on sales goals.
- Stay updated on industry trends and emerging technologies to identify new lead generation opportunities.
Required Skills:
- Proven experience in demand generation and lead generation strategies
- Expertise in marketing automation tools and CRM systems
- Strong analytical skills to measure campaign performance and ROI
- Excellent communication and collaboration skills to work with cross-functional teams
- Understanding of marketing funnels and customer buyer journeys
- Proficiency in data analysis and reporting
Job Types: Full-time, Contract
Pay: From $75,000.00 per year
Compensation Package:
- 1099 contract
- Hourly pay
- Yearly pay
Schedule:
- 8 hour shift
Ability to Commute:
- American Fork, UT 84003 (Preferred)
Ability to Relocate:
- American Fork, UT 84003: Relocate before starting work (Required)
Work Location: In person
Salary : $75,000
