What are the responsibilities and job description for the Marketing Innovations Specialist position at Active Concepts LLC?
Company Overview:
Active Concepts, LLC is a pioneering company in the Cosmetic and Personal Care Industries, dedicated to providing innovative ingredients for finished goods. With a strong focus on harnessing technological advances, we create products that help brands differentiate themselves.
Job Description:
The Technical Marketing Specialist will play a key role in supporting and integrating with our established marketing department. This position requires a highly motivated individual who can think critically and identify market needs through research and conceptualization.
Key Responsibilities:
- Conceptualize and execute strategies for brand development and product development in collaboration with Research and Development
- Research industry trends and materials to forecast consumer product needs and desires
- Design marketing literature, including white sheets, presentations, technical data sheets, brochures, posters, and efficacy documentation
- Identify opportunities to bring innovation to existing marketing practices and materials
- Gather, assimilate, and analyze market and competitor information
- Determine suitable efficacy testing for optimal product marketability
