What are the responsibilities and job description for the Specialist, Programmatic Media position at Active International?
Overview
Note: This job is hybrid in NYC, Metropolitan area
This hybrid role, based in NYC, requires the Specialist, Programmatic Media, to be the primary contact for all programmatic ad campaigns and clients assigned to them. Under the strategic oversight of their manager, the Specialist translates client goals into a programmatic ad strategy, implements tactics, optimizes performance, and communicates insights and analysis to demonstrate the achievement of client objectives.
The Specialist ensures campaigns run smoothly by troubleshooting technical issues, meeting deadlines on all deliverables, and building personal relationships with clients and vendors. This position also involves collaborating with peers, sharing relevant learnings, and communicating wins, losses, and issues on the account.
What do you get out of working with us?
As a Specialist, Programmatic Media, at AMS, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Working within the programmatic team, you will gain knowledge of both the buy and sell-side of the ecosystem, in conjunction with all the relevant tools, platforms, and partners that make up the landscape. Our commitment to client stewardship is what sets us apart from our competitors and we at AMS rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.
Responsibilities
- Take day-to-day ownership of all aspects of assigned accounts. This role is hands-on execution
- Display understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor & Director) to exceed campaign expectations
- Accurately launch campaigns in multiple systems, ensuring ad tags, tactics, creative, and measurement solutions are implemented as expected and follow best practices
- Able to communicate all aspects of a project so that the client understands and approves prior to launch
- In-depth understanding of how a campaign set-up will allow for maximum optimization control, performance, and follows best practices – including understanding of DSP’s, SSP’s, 3rd party ad servers and measurement/verification partners.
- Provide bulletproof recommendations that factor in campaign goals, historical performance, and business challenges
- Assist with new business proposals
- Work directly with programmatic platform partners (DSPs, Data Providers, etc.) to become fluent in all available features, product releases, scale opportunities, or potential platform limitations
Supervisory Responsibilities
- This position has no direct supervisory responsibilities
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
Qualifications
- Proficiency in one or multiple of the following platforms required: The Trade Desk, DV360, Nexxen, Viant, Yahoo
- Experience in the following tools a strong plus: Amazon, Moat, IAS, Double Verify, DCM, DFP, Flashtalking
- 3-5 years of related experience in programmatic campaign execution
- Bachelor’s degree or equivalent experience is required
- Understanding of digital metrics, technologies, tracking, and pacing required
- Proficiency in Microsoft Excel (pivot tables), Word and PowerPoint required
- Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
- Internal Drive for excellence, knowledge and new skills
- Agency or marketing experience is strongly preferred
Travel
- No regular travel required
Salary
- The salary range for this position is $55K to $70K . The successful candidate’s salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
Salary : $55,000 - $70,000
