Director, Marketing Strategy & Planning

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.

As the Director, Marketing Strategy & Planning, you will work in direct partnership with the CMO and the Marketing Leadership team to drive strong cross-functional partnerships and performance through the development and implementation of critical marketing planning processes, operating rhythms, and reporting cadences - ultimately driving accountability and success.

This role will be a key leader of our marketing leadership team reporting directly to ActiveCampaign’s CMO. This role is ultimately responsible for driving the effective operationalization of our marketing strategy and annual plans. You will help to develop and steer strategic programs, develop and own marketing operating rhythms, and the corresponding processes to drive performance and success for marketing.

What your day could consist of :

• Operationalize our marketing strategy and plan through effective and efficient operating rhythms
• Develop, and then continuously optimize our marketing rhythms and processes to ensure our teams are set up for success to drive growth and performance
• Build and drive consistent collaboration across marketing functions, and cross-functionally with specific emphasis on driving close partnerships with Finance, Product, and Strategy Teams
• Maintain oversight of the entire marketing investment, working in direct partnership with the CMO, Finance partners, and Marketing VPs
• Facilitate MLT (Marketing Leadership Team) meetings, working sessions, and on-sites - continuously helping to drive accountability, transparency, and performance
• Drive effective prioritization and focus throughout marketing and with key cross-functional partners
• Drive reports on performance to plan to our quarterly and annual plans
• Serve as a trusted advisor and partner to the CMO

What is needed :

176,000 - $264,000 a year

About ActiveCampaign :

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits :

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include :

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

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Salary : $176,000 - $264,000