What are the responsibilities and job description for the Brand and Product Marketing Manager Job Details | Acuity Brands position at ACUITY BRANDS LIGHTING, INC?
We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet.
If you think you are the right match for the following opportunity, apply after reading the complete description.
Acuity Brands, Inc. (NYSE : AYI) is a market-leading industrial technology company. We design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. We are positioned at the intersection of sustainability and technology, developing technology that helps save our customers energy and reduce their carbon emissions.
The Brand and Product Marketing Manager for Electronics – nLight and Software, reporting to the Director of Marketing for Electronics, is responsible for creating and assessing the brand and product positioning messages including audience-based communications, promotional programs, and product releases.
The Brand and Product Marketing Manager is a curious, productivity-oriented individual with strong project management skills, who leverages data, research, understanding, and collaboration to formulate recommendations and drive action plans. He / She / They can articulate brand and product value consistently, through asset creation and communication tactics. He / She / They will deliver on company, team, and personal performance objectives by collaborating with marketing, product management, sales, and other departments as required.
Key Tasks & Responsibilities (Essential Functions)
Brand and Product Marketing :
- Understand and convey brand and product objectives within the lighting controls segment.
- Manage brand positioning statements and guidelines, to ensure value is communicated to all audiences and highlight end user focus.
- Execute the product communication launch process, and manage project to delivery of owned, organic, and paid tactics.
- Assess all related brand and product assets, and execute coordinated updates as required - website, sales enablement tools, and communication tools.
- Gather input and alignment on messaging to complete the annual calendar of content.
- Collaborate on channel programs and related assets, including merchandising.
- Source opportunities and support sales or product management to ensure brand is correctly represented at events, sponsorships.
- Conduct interviews and gather input to create project references, testimonials, case studies, and thought leadership.
- Leverage Key Performance Indicators, VOC, market research to identify opportunities and performance enhancements.
Team Engagement :
Required Education
High School Graduate
Skills and Minimum Experience Required
Preferred Skills and Experience
Travel Requirements
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
Accommodation for Applicants with Disabilities : As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000. Please clearly indicate what type of accommodation you are requesting and for what requisition.
The range for this position is $64,300.00 to $115,700.00. Placement within this range may vary, depending on the applicant’s experience and geographic location.
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Salary : $64,300 - $115,700
