What are the responsibilities and job description for the Marketing Manager position at ACY Yachts?
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with our teams, both internal and international. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
- Define and execute the marketing and communication activities according to our marketing plan
- Coordinate all marketing activities to generate leads
- Collaborate with other teams to promote offerings
- Inform clients and prospects of products and services through creative marketing strategies
- Track performance of all marketing initiatives
- Manage customer events and boats shows (trade fair)
Ideal Candidate Profile
The ideal candidate for the role should possess a blend of strategic marketing leadership and hands-on experience across multiple marketing disciplines.
- Proven experience in managing and executing comprehensive marketing strategies at the group level.
- Strong leadership and people management skills, with a focus on team growth, mentorship, and collaboration.
- Expertise in brand management, customer acquisition and retention, and digital marketing.
- Experience with analytics tools to measure and report on marketing performance.
- A background in partnership development and event management, particularly in industries with a focus on high-value consumer products or services.
- Experience using Zoho CRM or similar platforms to manage and optimize marketing operations.
- A passion for the yachting or luxury lifestyle industries is highly desirable.
