Programmatic Media Manager

Programmatic Media Manager
Ad Advance | Duluth, MN

About Us

Ad Advance is a leading digital advertising agency that excels in expertly managed paid search and programmatic advertising campaigns. Our company is proud to be ranked among the top 5% of Amazon's advertising agencies and in the top 10% of the fastest growing companies on the INC5000 list.

At Ad Advance, we value company culture above all else and have an incredible team of professionals dedicated to understanding our clients' goals and implementing the best strategies to deliver outstanding results. Our innovative technology and experienced team have generated over $500MM in ad sales for our rapidly expanding client base. If you're seeking a dynamic and rewarding career opportunity, join our team as a Programmatic Media Manager and help us unlock the full potential of our clients.

Summary
We are seeking a skilled Programmatic Media Manager to join our team. The ideal candidate will be responsible for overseeing all aspects of programmatic campaigns, from planning to setup to performance management. This role requires a detail-oriented individual with a strong analytical mindset and excellent communication skills. The primary platform is Amazon DSP.

Responsibilities

• Campaign Planning & Setup: Prepare and execute media plans in accordance with client objectives and requirements. Analyze data to identify relevant identity groups and develop targeting strategies to reach them effectively. Collaborate with client on ad creatives tailored to segments and strategies and ensure creative compliance. Troubleshoot errors and review settings for accuracy. Conduct post-launch checks to monitor delivery and performance. Utilize data analysis to identify relevant audience segments and develop targeting strategies to reach them effectively.
• Performance Management: Conduct regular reviews of individual accounts and advertiser budgets to identify scale and allocation opportunities. Optimize bids, frequencies, and other settings in accordance with performance and campaign objectives to maximize engagement and ROI. Monitor inventory across various supply sources and deals to secure optimal placements for clients' ads. Conduct A/B tests to optimize campaign performance and identify opportunities for improvement. Test different targeting strategies, ad formats, creatives, and messaging to determine the most effective approach. Perform weekly and monthly flight checks to resolve any discrepancies and ensure budget compliance.
• Maintain Great Relationships: Act as a primary point of contact for clients, providing exceptional customer service and support. Hold routine performance meetings with clients to ensure satisfaction and long-term partnerships. Generate regular performance reports and insights, analyzing key metrics such as impressions, clicks, conversions, and ROI. Provide actionable recommendations for campaign optimization based on performance data.
• Stay Updated on Industry Trends: Keep on top of industry trends, new technologies, and emerging best practices in programmatic advertising. Share insights with internal teams and clients to inform strategic decision-making and campaign planning.
• Collaboration with Cross-Functional Teams: Work closely with cross-functional teams to ensure alignment on campaign objectives and deliver integrated solutions that meet client needs. Conduct routine reviews with peers to identify new opportunities. Support lead gen by creating media plans, participating in ad hoc lead calls, and contributing to case studies, social posts, and other promotional materials.

Qualifications

• Strong analytical skills with the ability to distill data into clear messages and actionable insights
• Excellent written and verbal communication skills
• Proven track record of success in building and maintaining relationships with clients or stakeholders
• Strong organizational skills to prioritize work and effectively manage multiple projects
• High drive to achieve results and a passion for continuous improvement
• Preferred: 2 years of experience in programmatic media buying and campaign management
• Preferred: Proficiency in DSP platforms such as Amazon DSP, Google Display & Video 360, The Trade Desk, or similar

What You’ll Get

• Competitive salary
• Medical benefits
• 401k match
• Flexible working hours and conditions
• A supportive and challenging environment to learn in
• An amazing opportunity to shape a fast-growing business

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave

Ability to Commute:

• Duluth, MN 55802 (Preferred)

Ability to Relocate:

• Duluth, MN 55802: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $70,000