What are the responsibilities and job description for the Director of Marketing position at Ad Leverage?

Job Description

Overview

At Ad Leverage, we are a passionate, people-focused organization with a flat, non-political structure. Each team member is a senior-level subject matter expert, respected for their unique contributions. This culture of collaboration and experimentation empowers everyone to contribute to our shared goal of growth—both for our clients and for each other.

We embrace diverse working styles, respecting individual preferences for independent work or interactive, client-facing engagements. Whether you’re someone who excels by diving deep into strategy or thrives in dynamic, team-driven settings, we empower you to choose the approach that works best for you to deliver your best results.

Who We're Looking For (Professionally) :

We are seeking a dynamic and experienced Director of Marketing to lead our marketing, content, social media and event / promotional initiatives to elevate our brand presence. The ideal candidate will have a strong background in marketing, public relations, and content creation / strategy; with a passion for innovation in the advertising industry. This role will be pivotal in shaping our agency’s voice, driving recognition and achieving our strategic goals.

Key Responsibilities :

Content Strategy & Oversight :

Develop and manage the agency’s overarching content strategy across all channels, ensuring alignment with brand objectives and industry trends.
Oversee the creation and curation of high-quality content, including case studies, blog posts, newsletters, and social media campaigns.

Leadership Collaboration :

Collaborate with agency directors to refine and amplify their content contributions, ensuring a cohesive voice and impactful messaging.

Provide editorial guidance and support to directors and senior staff for presentations, thought leadership pieces, and speaking engagements.

Public Relations & Awards Management :

Drive public relations efforts to enhance the agency’s visibility, including building relationships with media outlets, drafting press releases, and coordinating interviews.

Identify and manage submissions for industry awards and recognitions, crafting compelling entries that highlight the agency’s achievements.

Brand Development & Promotion :

Lead initiatives to strengthen the agency’s brand identity and market positioning.

Monitor and analyze industry trends to inform marketing strategies and maintain a competitive edge.

Campaign Management :

Work with internal team members to design and execute marketing campaigns that resonate with target audiences and showcase the agency’s expertise.

Track and report on the performance of marketing efforts, using data to optimize future initiatives.

Team Leadership :

Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

Partner with cross-functional teams to ensure seamless execution of marketing projects.

Event Coordination :

Organize and oversee agency-hosted events, webinars, and industry networking opportunities.

Represent the agency at key industry events, conferences, and trade shows.

Qualifications :

Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.

7 years of marketing experience, with at least 3 years in a leadership role, ideally within an advertising or creative agency.

Exceptional written and verbal communication skills.

Proven experience in PR, content strategy, and awards management.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Creative thinker with a passion for storytelling and brand building.

Proficiency in marketing tools, analytics platforms, and CRM systems.

Benefits Work / Life Balance :

No Meetings on Fridays

Competitive Pay

Paid Time Off Paid Holidays

Health Insurance Options

401(k)

This is an in-office role based at our Thousand Oaks, CA headquarters. Remote or hybrid options are not available for this position.

Why Join Us at Ad Leverage?

At Ad Leverage, we’re committed to pushing the boundaries of marketing while creating a culture of empowerment and support. Join our team, and be part of an agency where innovation, collaboration, and long-term client relationships are the cornerstones of everything we do. We're looking for someone who’s ready to contribute to our continued success and help drive our agency forward.

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