Senior Marketing Analyst

Salary: $80k-100K DOE

Our client an award winning, full service creative agency is seeking a Senior Marketing Analyst with at least 4-5 years of experience to drive client success through data-driven insights, strategic marketing expertise, and advanced performance analysis. This role offers the opportunity to collaborate with cross-functional teams, create impactful measurement frameworks, and deliver actionable recommendations that shape marketing strategies and improve campaign performance. The ideal candidate is not just technically skilled but also proactive, strategic, and adept at turning data into actionable insights. You should be passionate about using data to tell compelling stories, comfortable presenting to clients, and able to adapt to a diverse range of industries and marketing challenges. Strong collaboration skills and the ability to mentor junior team members are essential for success in this role.

Key Responsibilities

Campaign Tracking and Measurement

• Develop effective tracking frameworks and robust measurement strategies to accurately evaluate campaign performance.
• Identify KPIs, implement tracking mechanisms, and proactively address potential data collection gaps across digital platforms.
• Serve as a strategic architect of marketing measurement, designing strategies to capture the true impact of campaigns.
  
  

Performance Analysis and Reporting

• Transform complex marketing data into compelling, insightful stories of campaign performance.
• Build dashboards and reports using advanced tools to visualize marketing effectiveness, including metrics like ROAS and cross-platform performance.
• Provide actionable recommendations for campaign optimization, proactively identifying opportunities for improvement.
  
  

Platform and Metric Intelligence

• Act as an internal expert on digital marketing platform tracking, including attribution, user interaction tracking, and performance measurement.
• Navigate platform-specific tracking limitations, bridging analytical gaps while ensuring comprehensive performance reporting.
  
  

Key Capabilities

Team Collaboration and Expertise

• Function as a subject matter expert in performance marketing analytics.
• Collaborate with account managers, creative teams, media planners, and project planners to deliver seamless client support.
• Adapt analytical approaches to a diverse portfolio of clients, objectives, and challenges.
• Provide mentorship to junior team members, fostering their growth and expertise.
  
  

Workload Management

• Manage multiple client projects simultaneously while prioritizing tasks effectively.
• Meet tight deadlines without compromising quality.
• Balance detailed, in-depth analysis with efficient reporting processes.
• Stay agile and adaptable to evolving client needs and a rapidly changing digital landscape.
  
  

Required Qualifications

• Education: Bachelor’s degree in marketing, analytics, or a related field.
• Experience: 4-5 years of performance marketing analysis experience.
• Technical Proficiency:
• Google Analytics
• Google Tag Manager
• Datorama or other data visualization tools
• Tableau
• ArcGIS or other GIS solutions
• Salesforce
• HubSpot
• Paid Media Expertise: Experience with platforms such as Google Ads, Facebook Ads, and other paid media channels.
• Skills: Deep understanding of digital marketing channels and KPIs, advanced data visualization and reporting skills, and familiarity with location intelligence tools.
• Certifications: Relevant certifications in digital marketing analytics are highly preferred.
• Eligibility: Must be legally authorized to work in the United States without visa sponsorship.