What are the responsibilities and job description for the Brand Licensing Specialist position at Ad Populum?
About Ad Populum : Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. With a diverse portfolio of legendary brands including NECA, Chia Pet., Rubies Costumes, Enesco, Kidrobot, WizKids, ExKaliber, Graceland, and Radical Share, Ad Populum is a leader in pop culture collectibles, iconic American products, Halloween costumes, gifts, home dcor, tabletop gaming, Amazon brands, and digital marketing. Our subsidiaries are renowned for their innovation, quality, and cultural significance, making Ad Populum a dynamic force in the entertainment, consumer products, and digital marketing industries.
Rubies : Rubies II LLC is the world's largest designer, manufacturer and distributor of Halloween costumes and accessories. We offer a vast selection of products that extends well beyond Halloween, helping people around the world celebrate holidays and special occasions from Easter to Mardi Gras, St. Patrick's Day to Christmas, New Year's Eve to bachelorette parties and everything in between. With costumes and accessories from the hottest licensed properties and our stellar in-house design team, we offer something for everyone in the family... even your pets! With our finger on the pulse of pop culture, our license portfolio includes collections from movies and TV shows like Batman, Beetlejuice, Wizard of Oz, Game of Thrones, Five Nights at Freddy's, Jurassic World, and Baby Shark, and iconic characters like Superman, Barbie, Wednesday Addams, Chucky, Wonder Woman, Garfield, Teenage Mutant Ninja Turtles, and many more.
Job Overview
As a Brand Licensing Specialist, you'll report to the Head of Brand Licensing and play a vital role in supporting product development and the licensing process across our brands. You'll coordinate licensor submissions, track product timelines, and commercialize multiple products, while collaborating with internal teams and external stakeholders. This position is key in assisting the department's organization, meetings, and events to help streamline licensing operations.
Key Responsibilities :
- Product Development
- Develop design briefs for new items by pulling assets, aligning on components, and entering information into PLM system.
- Track product development progress in PLM, ensuring timelines are met.
- Oversee the duplicates process, ensuring requests are made after licensor approval.
- Coordinate and participate in photo shoots, selecting and submitting images for promotional and licensing purposes, and photograph contractual samples for licensor approval before production.
- Licensing
- Manage licensor portal submissions for companies including Mattel, Viacom, Sega, SpinMaster, MGM and more.
- Upload product images, track licensor feedback, and collaborate with designers on revisions using PLM.
- Department Support
- Assist with meeting preparation, trade shows, and industry events.
- Maintain organization of items digitally (in Excel) and physically (sample racks, tagging product).
- Update PowerPoint presentations, including selling stories and licensing decks.
- Partner with Marketing to ensure consumer-facing materials use official, approved assets.
Qualifications :
Benefits :