Product Strategy Leader

Guided by the values of the company, the Product Strategy Leader ensures successful management of assigned products from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives. The Product Strategy Leaderis responsible for the development and oversight of the short and long-term strategy for a specific portfolio of products to maintain market share and grow the business. This position is Hybrid in Raleigh, North Carolina.

We are bold and direct

• High Touch

It's business and it's personal

• Informal

We are approachable at all levels

• Take Initiative

We are free to explore

• Can do

We believe anything is possible

Fundamental Areas of Focus :

• Basic product management of assigned portfolio including : monthly demand forecasting, cost trends aligned with global procurement, price trends aligned with market, local production timing awareness, work plan and 5 year plan creation.
• Design and implement the marketing strategy for assigned brands, including market segmentation, positioning, value proposition, pricing, promotion, marketing programs and life cycle management.
• Develop and lead plan for engaging key customers to support the go to market strategy for assigned brands in alignment with sales objectives.
• Formulate the strategic plan to grow and protect the business for assigned portfolio. Including ideation of new product concepts and business cases development to meet global investment requirements.
• Maintain a regular understanding of competition, imports, insights, and competitive tactics.

Talent and Knack :

• Strong understanding of the crop protection market required, additional experience with seed / seed treatment preferred.
• Successful product launch experience.
• Leadership skills for effectively directing and overseeing current and new projects.
• Ability to influence without authority.
• Aligned with our core values of creating simplicity, working with passion, getting things done & empowering our people.
• A commitment to the big picture, collectively pursues unselfish goals with humility & invests in making all of us better.
• Excellent communication skills and ability to connect broadly with people & motivate around a message.
• Challenges industry dogma and avoids mediocrity, while maintaining a customer-centric approach.
• Thrives in a fast-paced environment with comfortability in setting the pace rather than awaiting direction.

Requirements :

• Bachelor's degree with minimum of 7 years related Ag crop protection experience and / or training or equivalent combination of education and experience.