What are the responsibilities and job description for the Social Media Graphic Designer position at Adams Outdoor?
We’re looking for a left-brain and right-brain thinker who’s ready to do some out-there thinking with our social media channels and brand collateral. Do you wake up in the morning and get excited about the planning and implementation of a social media strategy thrilling? Do you shake your head when see stretched fonts in PowerPoint or messy layers in a Photoshop file? Are you ready to get you mind blown by the power of outdoor advertising? If you answered YES to all these questions … please, keep reading.
Job Overview
We are looking for a creative and proactive Social Media / Brand Graphic Designer to join our team. As a Social Media / Brand Graphic Designer, you will be responsible for our social media strategy and growing our online presence across different social media channels as well as working closely with our Director of Corporate Marketing to assist with designing visual materials that clearly and cohesively communicate our brand’s narrative across our social platforms, sales supporting materials, self-promo advertising campaigns and the next new opportunity tomorrow brings.
Your responsibilities will include generating unique textual and graphic content for social media platforms to generate user engagement.
You should be able to express the company’s vision clearly and creatively on all social media channels. You will also be responsible for maintaining our brand consistency digitally.
You will be working closely with our brand and marketing team to create and implement social media strategies in-line with our branded content. If you’re self-driven and wish to be a part of a team of industry professionals, we would like to have a word with you.
Who We Want
We want a strategic thinker. We are searching for someone who understands the degrees of cultural relevance needed in creating a strong social media presence. We want a person who is passionate about brand design. Someone who has professional graphic design skills and truly enjoys making the complex simple with visual communication.
PREFERRED QUALIFICATIONS:
ADAMS OUTDOOR ADVERTISING:
Job Overview
We are looking for a creative and proactive Social Media / Brand Graphic Designer to join our team. As a Social Media / Brand Graphic Designer, you will be responsible for our social media strategy and growing our online presence across different social media channels as well as working closely with our Director of Corporate Marketing to assist with designing visual materials that clearly and cohesively communicate our brand’s narrative across our social platforms, sales supporting materials, self-promo advertising campaigns and the next new opportunity tomorrow brings.
Your responsibilities will include generating unique textual and graphic content for social media platforms to generate user engagement.
You should be able to express the company’s vision clearly and creatively on all social media channels. You will also be responsible for maintaining our brand consistency digitally.
You will be working closely with our brand and marketing team to create and implement social media strategies in-line with our branded content. If you’re self-driven and wish to be a part of a team of industry professionals, we would like to have a word with you.
Who We Want
We want a strategic thinker. We are searching for someone who understands the degrees of cultural relevance needed in creating a strong social media presence. We want a person who is passionate about brand design. Someone who has professional graphic design skills and truly enjoys making the complex simple with visual communication.
PREFERRED QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Graphic Design or a related field.
- One to two years’ experience in graphic design or applicable advertising/media industries.
- One to two years' experience executing social media strategies – Hootsuite a plus!
- Must be highly organized and creative.
- Must be able to work well under pressure on multiple creative problems.
- Operates and is proficient in industry computer applications (Adobe Software Suite).
- Design and execute social media strategies across our social media platforms
- Utilizes and grow our brand library (templates, graphics, inventory photography, etc)
- Design graphics, stylize and align sales presentations and self-promo ads.
- Collaborate with sales, marketing and creative departments
- Discuss and develop strategies for content optimization and improved web traffic
- Prepare and monitor SEO report and user engagement
- Ideate, assign, and oversee social media campaigns to achieve set goals
- Define KPIs for significant social media presence
- Create and publish high quality and SEO driven content
- Coordinate withmultiple Adams markets and create quality content daily
- Being updated with the latest social media trends and practices
- Plan and schedule social media content
- Adopt adequate measures to save time and meet deadlines
ADAMS OUTDOOR ADVERTISING:
- AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately-held, Outdoor Advertising operator in the U.S.. AOA operates in the following 12 markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania (PA), Madison (WI), Norfolk (VA), Peoria and Champaign (IL).
- Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
