School of Education - Expanding Access in Graduate Programs - Outreach Coordinator

Position Summary:

The Outreach Coordinator plays a pivotal role for the Department of Leadership in Education Administration & Development (LEAD) in the School of Education serving as a dynamic force in attracting, retaining, and engaging graduate students in all of the LEAD programs. These programs include MA emphasis in HEAL, MA emphasis in Superintendent Licensure, Certificates in Leadership (non-licensure), Leadership (superintendent licensure only), Educational Policy, and Data Analytics and Decision-making. This position is responsible for implementing a comprehensive strategy that encompasses prospect generation, applicant retention, enrolled student retention, and graduate student engagement efforts. Under the direction of the LEAD Department Chair, the Coordinator will work closely with prospective and current LEAD graduate students, faculty, and staff to enhance overall graduate enrollment, experiences and to foster long-term professional success for our students.

Part-time (.49 FTE), Term (ending September 30, 2025)

Key Responsibilities:

Outreach & Prospect Generation:

• Conduct in-person and virtual outreach activities across key markets in-state and out-of-state to attract prospective graduate applicants to all of the LEAD programs.
• Help develop and execute marketing, advertising, and outreach campaigns tailored to specific LEAD programs.

Graduate Applicant Retention:

• Communicate  regularly with prospective applicants via phone, email and text messages to address concerns, facilitate follow-through as well as a smooth application process.

Graduate Student Retention and Engagement: 

• Implement retention strategies such as calls, emails, and text messages for enrollment, Blackboard use and financial matters
• Proactively reach out to students who may need additional support and provide assistance as needed.
• Conduct regular check-ins with an emphasis on at risk and first semester students.
• Ensure access to on-campus programming.
• Promote relevant campus activities to encourage participation.

Administrative Support:

• Maintain the “Master List” database of prospective, current and former students.
• Assist the Department Chair and work collaboratively with the administrative assistant with Workday functions.
• Act as liaison with various stakeholders across campus such as the Office of Graduate Studies, Budget & Finance, Registrar, Financial Aid, Alumni Relations, Marketing, etc.

Minimum Qualifications:

• Bachelor’s degree

• Experience working in an education environment

• Excellent communication skills both written and oral

• Excellent interpersonal skills and a high level of decorum

• Strong organizational and project management skills

• Ability to work independently and collaboratively within a team

Preferred Qualifications:

• Master’s degree

• Previous experience in graduate student outreach, retention, or student affairs

• Knowledge of digital marketing and outreach techniques

•  Experience with Workday or similar system

• Familiarity with data analysis is a plus

• Graphic design and/or video production skills are a plus

Salary & Benefits:

The pay range for this position is $20,700-$23,556 a Part-time .49 FTE to commensurate with experience and education with retirement benefits. 

Required Documents:

• Cover Letter

• Resume or Curriculum Vitae

• Diversity Statement

• Transcripts (copies accepted, official required upon hire)

• Three References

Completed applications should include the following:

• A detailed cover letter of application addressing your experience relevant to the key responsibilities listed above.

• Resume or CV

• Diversity Statement: please address the following questions:

  • Describe how your life experiences, identities and/or professional commitments have shaped your approach to Equity, Diversity and Inclusion in relation to enrollment management.

  • How does working at a small Hispanic-Serving Institution  with a sizable population of first-generation university students  in a rural environment align with your enrollment management experience and goals?

• Transcripts of all college-level work

• 3 References: name, job title, and contact information (phone and/or email).

Review of candidates will begin immediately and will continue until the position is filled. Priority will be given to applications received by October 28th 2024

For questions, contact Dr. Melissa L. Freeman, LEAD Department Chair and Search Committee Chair:  mfreeman@adams.edu

Adams State University is committed to providing a safe and secure environment for its students, faculty, staff and visitors, and to protecting its funds, property and other assets. Well-informed hiring decisions contribute to this effort. Therefore, Adams State University has adopted a policy on background screening for its prospective, continuing, and returning employees as well as students in certain circumstances. Offers of employment will be contingent upon the completion of an acceptable background check. The information received in response to a background check will be treated as confidential to the extent provided for by law.

Title IX of the Education Amendments of 1972 and Part 106 of the Code of Federal Regulations (CFR) prohibits discrimination on the basis of sex, including in admission and employment. Inquiries about the application of Title IX and CFR 106 to Adams State University (ASU) may be directed to ASU's Office of Equal Opportunity, Director Ana Guevara, and/or to the Assistant Secretary for Civil Rights of the Department of Education. Support resources for sexual misconduct, ASU's  sexual misconduct policies, contact information for the Adams State University's Office of Equal Opportunity & Title IX, as well as a detailed  procedure for filing a grievance due to discrimination on the basis of sex may be found online at  https://www.adams.edu/administration/oeo/reporting-sexual-harassment/.  These  procedures also describe the University's response to reports and/or complaints of sex discrimination or sexual harassment.  

Adams State University is an Equal Opportunity/Affirmative Action employer. Applications are sought from all qualified persons regardless of race, color, sex, disability, and, as covered by law, veteran status. In addition, University policies prohibit discrimination on the basis of religion, national origin, ancestry, age, sexual orientation including transgender status and gender expression, marital status, and parental status.

Adams State University is dedicated to fostering Inclusive Excellence and especially encourages applications from women, people of color, members of the LGBTQ community, veterans, individuals with disabilities, and other historically underrepresented populations. Given the university’s mission and student body composition, the institution is committed to increasing the diversity of its professional staff and is actively seeking qualified applicants who have experiences, skills, and/or personal attributes that augment the perspectives of our current faculty and staff; we will give particular consideration to qualified applicants with experience in ethnically diverse settings or who possess varied language skills and have a record of successful experience in engaging diverse communities and student populations. Additional information about the university and the academic mission may be found at www.adams.edu/academics/

Salary : $20,700 - $23,556