What are the responsibilities and job description for the Adaptec Solutions LLC is hiring: Content Marketing Specialist in City of Rochest position at Adaptec Solutions LLC?
Content Summary : Content Marketing Specialist at City of Rochester, for Adaptec Solutions LLC
The role of the Content Marketing Specialist is to produce content across various digital channels to connect with and build the Adaptec customer base. The Content Marketing Specialist is responsible for developing and executing content strategies that align with the brand and business goals, drive engagement, attract new customers, and increase brand awareness. Additional responsibilities may include trade show support, internal communications, and employee engagement initiatives.
JOB DUTIES & RESPONSIBILITIES :
- Implement content marketing campaigns on different platforms such as social media, blog, email, AdaptecTV.
- Maintain content calendar to ensure timely publication and promotion of content, coordinating with sales, engineering, and marketing teams.
- Collaborate with Marketing Creative Coordinator to create engaging and high-quality content including articles, blog posts, infographics, videos, and potentially podcasts / webinars.
- Work closely with sales and engineering to research and develop content ideas that match the company’s tone and values.
- Manage company social media channels and content.
- Use marketing automation platforms (Salesforce, Account Engagement (Pardot)) to track and optimize lead generation and lead nurturing programs through email campaigns, content marketing, and social media.
- Track, report, and analyze content performance to make recommendations for further improvement in sales and marketing organizations.
- Stay up to date with industry trends, emerging content formats, and best practices to keep content strategy innovative and effective.
EDUCATION and / or EXPERIENCE :
REQUIRED SKILLS AND CHARACTERISTICS NECESSARY TO PERFORM THE JOB :
DESIRED / BONUS SKILLS RELEVANT TO THE JOB :
MEASUREMENTS OF SUCCESS :
Position is based out of our Rochester, NY office with occasional project-based regional and national travel.
In compliance with pay transparency requirements, the salary range for this role is $50,000 - $65,000. The salary range provided is a general guideline. When extending an offer, Adaptec Solutions considers factors including, but not limited to experience and geographic location. Adaptec Solutions also offers a variety of benefits including generous paid time off (PTO), 11 paid company holidays including your birthday, health, dental and vision insurance, HSA / FSA accounts, 401(k) match, short-term / long term disability coverage and basic life / AD&D insurance and education assistance.
Adaptec Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Equal Opportunity Employer, including disabled and veterans.
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Salary : $50,000 - $65,000
