Demand Generation Specialist

About Adaptive:

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B market to transform, we're just getting started.

The Role:

We’re seeking a Demand Generation Specialist—an innovative, driven professional with 2-4 years of experience in consulting, banking, private equity, or venture capital—to uncover and execute breakthrough sales and marketing strategies that accelerate Adaptive’s growth. In this dynamic role, you’ll be empowered to think creatively and act fast, turning high-leverage ideas into scalable initiatives that drive rapid expansion.

Based in one of our offices in New York, San Francisco, or Los Angeles, you’ll work closely with senior leadership and our Sales and Marketing teams to test new ideas, optimize campaigns, and generate impactful growth. In this role, you'll gain hands-on experience and valuable insights into what it takes to build a successful startup from the ground up while working with world class go-to-market leadership known for starting some of the fastest growing companies ever.

What You’ll Do

• Develop and Test Sales & Marketing Strategies: Ideate, design, and implement innovative, creative campaigns that target high-impact growth opportunities.
• Rapid Execution: Pilot new marketing and sales initiatives—from targeted digital campaigns to innovative email outreach—and iterate quickly based on performance data.
• Optimize the Sales Funnel: Identify bottlenecks and opportunities in our marketing and sales funnels, and deploy strategies to enhance lead conversion and customer acquisition.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, and Customer Success teams to brainstorm, launch, and refine initiatives that drive demand and scale our business.
• Leverage Data Insights: Analyze campaign performance and customer engagement metrics to continuously refine and improve our growth strategies.
• Innovate Customer Acquisition: Experiment with account-based marketing, digital outreach, and other creative strategies to attract and retain high-value customers.
• Communicate & Report: Regularly share insights, learnings, and recommendations with senior leadership, ensuring transparency and alignment on growth initiatives.

Who You Are

• Early-Career Professional: 2-4 years of experience in consulting, banking, private equity, or venture capital with a strong strategic mindset.
• Innovative & Agile: You thrive in fast-paced environments, excel at creative problem-solving, and are eager to experiment with new ideas.
• Data-Driven: Comfortable using data to inform decisions and optimize strategies, with a keen eye for what drives customer engagement.
• Hands-On Operator: Not afraid to get your hands dirty—you're ready to dive in, execute, test, and iterate rapidly.
• Collaborative Team Player: An excellent communicator who can work cross-functionally with Sales, Marketing, and Customer Success teams.
• Passionate about Growth: Driven by results, with a relentless desire to identify and implement high-leverage ideas that propel the company forward.

What We Offer

• High Impact: A unique opportunity to shape the future of Adaptive by driving breakthrough growth through innovative sales and marketing initiatives.
• Equity & Growth: Equity in a high-upside, venture-backed business led by seasoned founders.
• Comprehensive Benefits: Premium healthcare, vision, and dental coverage.
• Culture of Innovation: A fast-paced, collaborative work environment that values creativity, agility, and bold ideas.
• Career Development: An environment that rewards strategic thinking and initiative, with ample opportunities for professional growth.

If you’re passionate about pioneering innovative sales and marketing strategies and eager to make a tangible impact at a cutting-edge cybersecurity company, we’d love to hear from you. Join us as our Demand Generation Specialist and help transform Adaptive into a global powerhouse.