Social Media / Marketing Assistant

Job Summary:

We are seeking a creative and detail-oriented Social Media / Marketing Assistant to support our marketing team in managing digital campaigns, social media presence, and online advertising efforts. The ideal candidate will have experience in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Meta advertising (Facebook & Instagram), helping to drive brand awareness, engagement, and conversions.

Key Responsibilities:

Social Media Management:

• Assist in developing and executing social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Create, schedule, and monitor engaging social media content, including posts, stories, and reels.
• Respond to comments, messages, and interactions to enhance brand engagement and customer relationships.
• Track social media metrics and provide reports with insights and improvement strategies.

SEO & Website Optimization:

• Perform keyword research to optimize website content for search engines.
• Assist in on-page and off-page SEO strategies, including metadata optimization, backlinking, and site audits.
• Monitor website traffic and search performance using Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, etc.).

Search Engine Marketing (SEM) & Paid Advertising:

• Assist in planning, launching, and optimizing Google Ads (PPC), Facebook Ads, and Instagram Ads.
• Conduct keyword research and competitor analysis to improve ad performance.
• Monitor campaign performance, track KPIs, and adjust strategies for better ROI.
• Collaborate with the marketing team to create ad creatives, landing pages, and conversion funnels.

Content Creation & Brand Support:

• Assist in creating marketing materials, blog posts, and email newsletters.
• Ensure brand consistency across all digital platforms.
• Support influencer marketing and partnership campaigns.

Requirements & Qualifications:

• 1-3 years of experience in social media management, digital marketing, or a similar role.
• Strong knowledge of SEO, SEM, and Meta advertising.
• Familiarity with Google Analytics, Google Ads, Facebook Business Manager, and social media scheduling tools.
• Basic graphic design or video editing skills (Canva, Adobe Photoshop, or similar) is a plus.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Ability to multitask and work in a fast-paced environment.