What are the responsibilities and job description for the Director, Performance Marketing position at Addepar?
The Role
Addepar is seeking a Director of Performance Marketing to lead our demand generation and digital marketing initiatives globally. Reporting directly to the CMO, you will collaborate closely with our cross-functional teams to develop and execute high-impact strategies that drive pipeline growth, revenue, and brand equity.
Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.
The current range for this role is $170,000 - $266,000 (base salary) bonus equity benefits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.
What You'll Do
As a strategic leader, your responsibilities will include:
- Developing and executing comprehensive performance marketing strategies: Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
- Expanding Addepar brand recognition across new and existing client segments, geographies, and personas: Leverage insights to expand marketing efforts across underserved client segments, new geographical markets, and differentiated personas, ensuring comprehensive coverage and relevance in all efforts.
- Driving demand generation: Utilize a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
- Creating, implementing, and overseeing events and conference strategy: Lead the strategy, planning, and execution of all key events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building.
- Optimize Digital Marketing and Web Channels: Strategically manage and allocate budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO, and on-site experiences. Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives.
- Measuring and analyzing performance: Implement robust KPI tracking and analytics to measure campaign effectiveness, identify opportunities for optimization, and adjust strategies to ensure continued success.
- Fostering a strong culture alongside achieving results: Balance driving performance with cultivating a high-performing, inclusive, and growth-oriented team culture. Lead by example, empowering team members to innovate and collaborate effectively, while ensuring accountability for measurable outcomes.
- Leading and mentoring a high-performing team: Build, develop, and inspire a team of talented marketing professionals, creating an environment that encourages both professional growth and excellence in execution.
Nurturing and maintaining cross-functional relationships: Combine your understanding of the needs of the business with the requests and asks of our cross-functional partners in GTM, Enablement, and Product.
Who You Are
- 12 years of experience in performance marketing, with a proven track record of driving revenue growth in a finance and B2B environment.
- Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising.
- Strong experience in leading event and conference strategies as key components of the overall marketing and brand-building effort.
- Strong analytical skills with the ability to leverage data to inform strategic decisions.
- Experience leading high-performing teams, with a demonstrated ability to build a culture that balances innovation with results-driven execution.
Salary : $170,000 - $266,000
