What are the responsibilities and job description for the Growth Marketing Lead position at Aden?
Overview
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
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Aden is an AI-native, multi-agent ERP platform built for operations leaders to unify their business systems, streamline processes, and efficiently manage objectives. Highly customizable and rapidly deployable, Aden boosts Key Performance Indicators (KPIs) with declarative solutions and intelligent AI agents.
Currently, Aden helps over 100 operationally-focused businesses, including supply chain control towers of major global corporations, IT departments of major financial institutions, and other high-impact companies, elevate their efficiency, automate workflows, and scale beyond manual operations.
About The Job
Growth Marketing Lead on our team focuses on SEO optimization and content marketing. The content is often in the form of online Q&A, blogs, product documentation, and promotional materials, or other educational materials. Regardless of the content medium, growth marketing leads are distinguished by their abilities to explain complex topics in a way that’s useful and comprehensible to their audiences.
As a Growth Marketing Lead on the Acho business and analytics team, you’ll
Drive website traffic, increase user engagement, and generate marketing qualified leads (MQLs) through SEO optimization and content marketing.
Create educational content for a variety of marketing channels, including blogs, website, emails, forums, social media, and product documentation, to consistently generate demands
Implement SEO through selective and strategic keyword usage in content
Translate complex concepts into the easy-to-understand content
Analyze web traffic and track KPIs to optimize content strategy
Have the opportunity to create processes and docs that will help scale the product to include events across Acho and beyond, depending on users’ needs
Qualifications
Bachelor's degree or equivalent practical experience. Experience in product marketing, data analysis and SEO optimization. Experience in collaborating with software engineers on a daily basis.
BS or (MS preferred) degree in Data Science, Business Analytics, Statistics, Computer Science, and / or equivalent experience
Strong analytical & data skills with SQL.
Strong understanding of inbound marketing, SEO / SERP, and lead generation
Excellent English verbal and written communication skills.
Experience with web analytics tools, such as Google Analytics, Mixpanel, Segment
Experience with BI tools, such as Tableau, Power BI, Looker, etc.
Website
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