Marketing Specialist

Job Summary:

Work with an eight-person industrial brokerage team to provide marketing, operations/administrative support, database management, and research assistance. Support all functions of the industrial brokerage team.

Essential Job Duties:

MARKETING:

• Responsible for the execution and alignment of all property and team marketing; working closely with the Client Services & Marketing Manager to support the strategy and vision of the team and the Colliers brand.
• Actively participate in team and company marketing events and meetings and suggest future improvements.
• Execute marketing plan in support of initiatives
• Lead and assist in new business development, pitches, and proposals
• Manages, creates, and posts all social media content
• Manages, creates, schedules, and sends all team and property email blasts
• Creates and edits property brochures
• Coordinates property photography for new listings and availabilities
• Creates and loads web content, and manages web presence of team and properties
• Monitors the web for all web mentions
• Manages and responds to web interactions on behalf of the team
• Enters and updates data on a daily basis to multiple property listing databases such as Catylist, Costar and internal databases such as CRM/Apto
• Creates and refines processes to increase the budgetary and time efficiency of team
• Responsible for coordinating internal team communication
• Works to understand the strategic goals of the team and company and implements processes and initiatives to support those goals
• Supports the team by sending documents, and developing spreadsheets, exhibits, maps, etc.
• Manage all listings in internal and external databases
• Review incoming co-op invoices for accuracy before forwarding to accounting
• Keep flyer drawer stocked with flyers

RESEARCH / DATABASE OPTIMIZATION:

• Manages client and prospect lists through CRM Salesforce system. Updates all contacts.
• Provides research assistance on creating, verifying, and maintaining owner, tenant, and investor databases
• Works closely with brokers and research team to track all completed transactions in Central Ohio and enter into CRM database
• Compile comparable listing and sale information from appropriate databases for research requests
• Observe/analyze trends in the database and marketplace to suggest marketing strategies to drive new business with potential and existing clients
• Identify and implement opportunities to eliminate spreadsheets and enhance database reporting with the goal of driving team efficiency

OPERATIONS:

• Work closely with the brokerage team to plan long and short-term goals. Evaluate and implement technology to enhance goals
• Support and work with Client Services & Marketing Manager for the team’s internal communication and with other departments in the company
• Work with Client Services & Marketing Manager to organize team-specific events (team lunches, gifts, happy hours, etc.)

CLIENT RELATIONSHIP DEVELOPMENT:

• Works with brokerage and leadership team to source new business and develop new opportunities for the company
• Responds to inquiries from potential and existing clients as needed
• Establishes contact with owners, tenants, brokers and vendors as needed
• Develops and maintains relationships with existing clients, brokerage community and real estate vendors

Skills, Education, and Experience:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Salesforce database experience a plus.
• Ohio Notary Public or willingness to obtain Notary Public.
• Experience in related efforts, including but not limited to real estate, marketing, event planning, graphic design.
• Knowledge of commercial real estate and experience in commercial real estate processes a plus.
• Strong organizational and communication skills (both oral and written).
• Ability to work within a team environment and able to adapt to changes quickly in a fast-paced environment.
• Must be skilled with Microsoft Office, Internet. Familiarity with Adobe InDesign, Photoshop and Canva is a plus. Ability to work independently.
• Ability to access areas where needed people, information or equipment are located.
• Ability to make competent use of work-related equipment and materials.
• Ability to remember information (e.g., policies, procedures) or locate resources to find information as needed.
• Ability to communicate effectively and tactfully with others.
• Ability to shift back and forth between two or more tasks.
• Cooperative, team-oriented, patient, calm under pressure.
• Ability to arrange things in certain order (e.g. alphabetically, numerically).
• Ability to produce results with an autonomous environment, within company guidelines and have the flexibility to identify and respond to changes in priorities.
• Strong written and verbal communication skills.
• Ability to provide excellent customer service to all clients (customers, advisors and employees).
• Ability to demonstrate success working in a fast-paced, highly competitive, deadline-oriented environment.
• Self-motivated with exhibited sense of urgency in all sales, leasing and service-related activities.