What are the responsibilities and job description for the Global Brands Communication Manager position at Adidas?
Purpose & Overall Relevance for the Organization:
The Manager, Global Brand Communications helps support and develop an integrated, through-the-line marketing communications package to support adidas’ global marketing and business objectives.
Key Responsibilities:
- Consult horizontal and BU functions in developing marketing and communications plans that drive the brand and lead to effective marketing
- Partner with markets to understand and define strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the global market space
- Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution.
- Maintain a deep operational relationship with Communication Category leads and channel leads to ensure full coordination of program activities and compliance with comprehensive brand activation calendar.
- In partnership with relevant team members, support cross functional team process with Newsroom, digital, retail and event marketing specialists to ensure a consistant, consumer relevant message is brought to life across all key touchpoints.
- Help develop communication tools from briefing, to pre-production, production and delivery, ensuring all projects are on-time, on-brief and meet the highest creative standards
- Oversee and manage the end-to-end ordering process for products needed for shoots, collaborating with internal teams and stakeholders to ensure correct products are sourced and on time.
- Coordinate campaign/activation recaps and post mortems, identifying and sharing key learnings, analytics delivery against KPIs and best practice sharing
- Remain up-to-date on the fast development media enviornment in gernal, and new media technologies and opportunities, in particular
Key Relationships:
Brand Creative, Local Market Comms Teams, Newsroom, Retail, Media, Agency Partners, Cultural Marketing, Sports Marketing
Knowledge and Experience:
- Proven results and orientation based in critical thinking and problem solving skills
- Organizational and executional skills when owning a project/activation
- Consistent, proven ability to drive comprehensive, connected programs across channels.
- Able to identify, inspire and contribute to innovative, break through creative and processes
- Collaborative team player with strong interpersonal/relationship building skills.
- Experience working in or managing agency partnerships and building strategic relationships.
- Deep knowledge of both traditional and digital/social marketing channels.
- Proven ability to articulate and deliver insightful briefs at all levels in various formats.
- Effective presenting to and inspiring diverse groups and stakeholders.
- Ability to effectively organize and manage cross-functional teams.
Skills and Abilities:
- Very skilled in Powerpoint
- Relentless drive and commitment to win, working extremely well under pressure.
- Strategic, organized and solution-oriented with an attention to detail.
- Innovative creative thinker, contributor and source of inspiration.
- Self starter. Can independently initiate, prioritize and manage workload.
- Effective influencer and ability to drive consensus across multiple teams and stakeholders.
- Collaborative by nature, able to partner with internal and external teams.
- Effective communicator to both internal and external stakeholders.
- Ability to take complex ambiguous information and provide clarity direction.
Requisite Education and Experience / Minimum Qualifications:
- Bachelor’s degree (B.A.), with an emphasis in Communications/Marketing/Business preferred, and
- 4-6 years sports or other product/brand marketing experience
- Equivalent combination of education and/or experience may be substituted for degree
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Global Brands Communication Manager
BRAND:
LOCATION:
Portland
TEAM:
Brand Management & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
522968
DATE:
Jan 31, 2025
