What are the responsibilities and job description for the Manager Digital Content position at Adidas?
Purpose & Overall Relevance for the Organization:
Provide digital content expertise and efficiencies by managing the end-to-end activation process for locally and globally created campaigns to drive sales within the adidas North America (NAM) eCommerce channel.
Key Responsibilities:
- Experience in content creation, requirements and best practices across touchpoints based on digital channel plans, performance data, and priority level
- Communicate activation plans to cross-functional partners
- Align with and gather inputs from key stakeholders
- Interface with global teams, North America communications teams and internal creative studio to influence content creation and maintain best practices
- Write clear, consumer/channel insights driven creative briefs for locally led campaigns, and extend and/or adapt existing campaigns
- Provide thorough and actionable feedback during content creation process
- Execute and feedback on digital content best practices
- Manage stakeholder approvals
- Implement content plans for shared spaces on adidas.com and the adidas app in partnership with relevant stakeholders
- Deliver finished files to Performance Media, CRM, and Content Operations teams on time and in full
- Review and approve adidas.com, adidas app, CRM and Performance Media content as part of pre go-live testing
- KPI accountability for content performance
- Collaborate with Analytics team to generate learnings for future campaigns
Key Relationships:
North America Ecommerce, North America Marketing Comms, Internal Creative Team, North America Direct-to-Consumer (DTC) Marketing & Media, Global Digital, Global Marketing Comms teams
Knowledge, Skills and Abilities:
- Understanding of eCommerce, and eCommerce activation best practices
- Knowledge of technical and creative aspects of digital ecosystem
- Comfortable working with enterprise-level platforms and technologies
- Understanding of digital IT products and capabilities
- Fluent in English both verbally and written
- Strong communication skills. Must be comfortable presenting to stakeholders at various levels of large scale organization both in person and remotely
- Ability to flex and adapt to changing situations
- Ability to prioritize high number of tasks with varying workload and importance
- Ability to understand content delivery needs, solutions and processes
- Ability to understand consumer behavior across the entire digital landscape
- Ability to navigate ambiguity and untangle complex situations into actionable activities
- Ability to identify opportunities to increase business impact
- Broad understanding and passion for the sports, entertainment and / or fashion industry
- Strong problem solver, solution oriented attitude and ability to prioritize workload
Soft Skills:
- Drive and commitment to flawless execution of marketing plans, working extremely well under pressure
- Strategic, highly organized, process and solution-oriented with an attention to detail
- Innovative thinker
- Challenges the status quo while understanding the value in the fundamentals
- Can independently prioritize and manage workload; works well under mix of remote and in-person management
- Collaborative by nature. Able to partner with diverse internal and external teams and is flexible to variable team dynamics and cultures
Requisite Education and Experience / Minimum Qualifications:
- 4 year college or university degree, preferably in a Marketing discipline
- 5 years broad marketing/digital/ecommerace experience with exposure to global clients, mix of agency and brand-side experiences preferred
- 3 years digital content experience
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager Digital Content
BRAND:
adidas
LOCATION:
Portland
TEAM:
Marketing & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
501661
DATE:
Sep 25, 2023
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