What are the responsibilities and job description for the Manager, Go to Market Statement position at adidas?
Purpose & Overall Relevance of GTM team within adidas Statement :
Develop GTM plans for partnership businesses that serve brand objectives, such as driving brand heat, support of key franchises and territories, and growing market share within key distribution channels.
Sell-in preparation and functional refinement to handover "buy ready" drops / articles. Support Key In-line milestones in collaboration with central Merch team.
Key Responsibilities :
Support the Merchandising & BU team with the planning, creation and delivery of impactful sell-in and sell-out tools at key Statement milestones for your area of responsibility.
Support with volume and allocation planning for your area of responsibility, balancing targets and sell-out expectations with opportunities for demand capture.
Support delivery of impactful, on-time sell-in readiness across your area of responsibility.
Contribute towards building a strong overarching Statement activation calendar, support driving a strategic launch cadence to win the consumer, while supporting the category strategy, objectives & market requirements.
Support briefing research needs in close alignment with Insights team. Help define specific KPI's and measurements for your area of responsibility.
Support translating global brand strategy into actionable go-to-market plans encompassing different parts of the Statement ecosystem for your area of responsibility.
Support the communication of category handovers in partnership with cross functional partners to enable / facilitate markets’ understanding and implementation of the go-to-market strategy.
Create useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts.
Support execution of Statement Franchise strategy through integrated GTM planning.
As part of GTM, support the development of a consumer touchpoint strategy approach for your area of responsibility.
Contribute to meeting alignment, deliverables & sell in readiness at milestones across your area or responsibility.
Support project work across the GTM planning team and ensure the delivery of the projects plan on time and within agreed objectives.
Key Relationships :
Central and Hype Merchandising Cross Functional team (Merchandising, Market Management, Operations, Horizontal)
Hype Insights
Global Product Marketing
Global Brand Marketing
Global Digital Marketing
Global EIM & Trend marketing
Key market category &channel teams
Supporting external agencies
Additional Horizontal teams
Global Finance
Global Sales
Knowledge, Skills and Abilities :
Understanding of go to market, brand marketing, product marketing optimal
Strong understanding of the sports & lifestyle industry, trends and competitive landscape
Understanding of basic Merchandising concepts beneficial
Strong cross functional experience ability to successfully collaborate and drive cross-functional processes
Ability to operate within a VUCA environment
Strong communication skills
Project management experience
Analysis and Problem Solving. Ability to translate input, data and trends to drive strategy and decision-making.
Diverse relationship management
Language skills : English, another language advantageous
Requisite Education and Experience / Minimum Qualifications :
University Degree or equivalent education required
Category Management / Ranging / Merchandising Experience or account marketing : 2-4 years relevant experience
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388. hours per day that increases with years of service, 20 days. paid holidays throughout the calendar year and Service Time Off during milestone years.
The anticipated low and high end of the base pay range for this position is $111,615.00-$122,245.00. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles California.
Though our teammates hail from all corners of the world, our working language is English.
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