What are the responsibilities and job description for the Sports Marketing Manager position at Adidas?
- Develop and maintain best in class relationships for adidas with key Sports Marketing athletes, teams, partners, equipment managers and team personnel.
- Consistent locker room visits and presence are required throughout the seasonal calendar, to meet and build relationships with assigned baseball and football partners.
- Work directly with the Director of Sports Marketing to build the Sports Marketing (football and baseball and possibly other assigned sport) category strategy at all levels, product, event, player activation and athlete marketing. To include the implementation of such strategy.
- Proactively seek new athlete partnership opportunities, develop contract proposals, and negotiate agreements, while maintaining a balanced budget.
- Integrate the Brand and Business Unit (BU) plans into the Sports Marketing strategy. And, when possible, leverage retail partners to promote events, programs, and athletes adidas brand association.
- Responsible for contractual fulfillment of athlete and partner social publishing of Brand and BU initiatives.
- Demonstrate urgency in processing, managing, and tracking orders, quarterly forecasts, partner activations, purchase orders, contract payments and invoices. Providing premium customer service to our athletes and partners.
- Actively participate in all BU category forecasting of promotional footwear and apparel on a quarterly basis. Monitor inventory levels and depletion of inventory while communicating with category lead needs for respective teams, players and partnerships.
- Manage merch card programs and place orders for all athlete and partner needs in a timely manner.
- Coordinate athlete travel booking and expense reimbursement.
- Manage the execution of athlete appearances and retail promotions.
- Work with Internal Communication department to develop accurate and current profiles for all promotional partners.
- Heavy travel is required at certain times of the calendar, per sports responsibility and during peak seasons. Up to 40% monthly.
- Proficiency in Word, Excel, Outlook and PowerPoint
- Ability to make sound business decisions for the Brand’s benefit.
- Ability to write and read business/promotional plans
- Possess strong organizational, problem-solving, negotiation and resolution skills
- Effective oral and written communication skills
- Ability to communicate with people on different levels within and outside the organization
- Strong influencing and negotiation skills.
- Ability to travel year-round, extensively during peak periods.
- Extensive knowledge of sport specific category.
- Four year college or university degree.
- Four (4) years relevant experience, management experience preferred.
- Equivalent combination of education and/or experience may be substituted for degree.
- Experience in the sporting goods industry preferred
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
