What are the responsibilities and job description for the Marketing Consultant Professional - II position at Aditi Consulting?
Payrate : 33.00- $35.00 / hr.
Summary : The Digital Marketing organization has built an Experimentation and Optimization practice aimed at changing the way we do marketing by delivering personalized experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. This enablement practice within Digital Marketing is focused on creating transformational experiences by equipping business units and growth pods with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.
Job Responsibilities :
You will also take the learnings and results of each test and present them to leaders to determine the best potential solutions.Responsible for setting and delivering a strategy of digital testing opportunities to drive growth, increase revenue, reduce support costs, and improve the digital experience for customers.Responsible for driving cross functional collaboration through the testing and optimization process from ideation through creative development, site deployment, results reporting and executive readouts.Ensuring tight linkage across business owners to coordinate testing with site enhancements and maintain alignment with the broader digital strategy.Building highly effective and mutually-rewarding relationships across internal and external stakeholders, and be able to effectively communicate and gain buy-in with stakeholders and executives.
MUST HAVE SKILLS :
Bachelor's degree or three or more years of work experience.Experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization.Knowledge of digital technologies, products and services, and the overall digital ecosystem.
DESIRED SKILLS :
An MBA or Advanced degree in Digital Marketing and Media.Experience using digital targeting and personalization systems and technologies.Experience in roles that require initiative to drive project funnels, tenacity to deliver results in a complex environment, and the ability to lead across many concurrent projects.Strong data analytics and quantitative skills in financial and assessment of monetization models.Experience in creating and executing effective programs to grow sales, traffic, and / or engagement.Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate orders, or other business outcomes.
Minimum Qualifications :
5 years working experience within learning & development or training.Demonstrated experience on program management for a learning and development team and program.Demonstrated expertise in overseeing instructional design project to deliver high quality learning deliverables.Experience with advising on or overseeing complex knowledge management projects.Demonstrated experience with communicating with a variety of audiences.Demonstrated experience managing and influencing relationships with stakeholders.Demonstrated experience with developing learning at scale.Demonstrated experience with blended learning approaches.Demonstrated experience using ADDIE principle, adult learning theory, and instructional design methodologies for classroom and electronic learning.Demonstrated experience in communicating complex processes into simple and easy to understand conceptsAbility to work independently in a highly faced-pace environment.
Compensation : The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries : Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
AditiConsulting
Salary : $33 - $35
